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SHIFT Communications LLC Announces Managing Director for Washington, D.C. Area Office; Continued Surge of Experienced Management For New Agency.


Business Editors

MCLEAN, Va.--(BUSINESS WIRE)--July 21, 2003

SHIFT Communications LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 has announced the appointment of a Managing Director for its Washington, D.C. area office, further enhancing the leadership of the recently launched independent agency. Sheila Consaul, a seasoned industry veteran, will manage the agency's Washington area office, leading client service and business development.

With more than 22 years of experience in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.  and government relations in Washington, Consaul brings to SHIFT significant expertise. Before joining SHIFT, Consaul was General Manager, East Coast Operations, for The Hoffman Agency, a Silicon Valley-based high-tech PR firm where she also served as Account Director for Hewlett-Packard Company's Software Global Business Unit's award-winning public relations activities.

Prior to The Hoffman Agency, Consaul was Director of Partner Communications, Account Services, Interactive Marketing at America Online See AOL. . She also has extensive experience in corporate communication and has held management positions with Servus Financial Corporation (now Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
), the National Rifle Association National Rifle Association (NRA)

Governing organization for the sport of shooting with rifles and pistols. It was founded in Britain in 1860. The U.S. organization, formed in 1871, has a membership of some four million. Both the British and the U.S.
, The Tobacco Institute, American Express Company and ABRH ABRH Associação Brasileira de Recursos Hídricos (Brazil)  Consulting. Consaul began her career in Washington as a legislative assistant to Congressman George C. Wortley George Cornelius Wortley (born December 8, 1926) was a Republican member of the United States House of Representatives from New York.

Wortley was born in Syracuse and graduated from Syracuse University in 1948.
 (R-NY). Consaul earned a bachelor's degree in international studies from Bradley University, Peoria, Ill., and a master's degree in public communication with a specialization in corporate communication from The American University, Washington. She also served as a volunteer press conference supervisor at the 2000 Sydney Olympic Games covering wrestling, boxing, fencing and judo judo (j`dō), sport of Japanese origin that makes use of the principles of jujitsu, a weaponless system of self-defense. .

"I'm thrilled to be at SHIFT," stated Consaul. "It's a great time to be on the threshold of a new agency and working with such a talented group of people. I plan to use my diverse background and Washington experience to aid in developing SHIFT into a leading independent agency both here in Washington and nationwide."

SHIFT Communications solutions include market entry/repositioning, product launches, sales and lead generation, channel building, event support, investment attraction, corporate branding and reputation/crisis management. You may reach Ms. Consaul at:

SHIFT Communications LLC

1750 Tysons Boulevard, 4th Floor

McLean, VA 22102

Tel: 703.744.1150

About SHIFT Communications LLC

Generating media coverage alone is clearly not enough. SHIFT Communications (www.shiftcomm.com) delivers high performance public relations counsel and innovative communications programs that drive sales, build channels, attract investments, and move markets - measurable results that directly impact its clients' business goals. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries and markets. SHIFT's high performance PR programs include market entry and repositioning, product launches, sales and lead generation, channel building, event support, investment attraction, corporate branding, and reputation and crisis management. SHIFT has offices in Boston, Washington DC, and San Francisco.

--30--AC/

    CONTACT: SHIFT Communications LLC
             Gregg Hunter, 703-744-1474
             ghunter@shiftcomm.com

    KEYWORD: VIRGINIA MASSACHUSETTS DISTRICT OF COLUMBIA
    INDUSTRY KEYWORD: ADVERTISING/MARKETING MANAGEMENT CHANGES
    SOURCE: SHIFT Communications LLC

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 21, 2003
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