SHARP TARGETS SMALL- TO MID-SIZE BUSINESS MARKET WITH NEW OFFICE PRODUCTS WEB SITE.Sharp Document & Network Systems of America has launched a new e- commerce Web site in cooperation with Sharp retailer Today's Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Inc. to sell digital office products via the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . The SharpOffice eStore (www.sharpoffice.com) features digital laser copier/printers, fax machines, multifunction devices and supplies for the small to mid-size business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) market. "While Sharp digital office products have a strong presence in retail stores, we recognize that more SMB customers are purchasing products over the Internet to save time and focus their energy on running their businesses," says Joseph Rickard, President of SDNA SDNA South Dakota Newspaper Association . "This is a way for us to supplement the offerings of our retail channel partners." Earlier this year, Sharp announced its first e-commerce Web site to launch its DM-series network laser printer/copier/fax systems. "SDNA will continue to roll out new Internet See Web 2.0 and Internet2. capabilities to drive sales through our existing channels of distribution," says Rickard. "Each will be tailored to fit the unique requirements of the individual channels. The 'one size fits all' approach does not work on the Internet." To promote the new site, Sharp is offering free shipping on purchases of $500 or more through December 31. |
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