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SHARP DEBUTS NATION'S FIRST FAX WITH DUPLEX FAXING CAPABILITY

 MAHWAH, N.J., May 6 /PRNewswire/ -- The industry's first fax machine able to send two-sided original documents has arrived. The FO-5400 from Sharp Electronics Corporation is the only fax machine on the market with duplex faxing, which scans an original twice -- once on each side -- and then sorts the pages in memory and faxes them in the proper order. The FO-5400 is the latest model in Sharp's line of plain paper fax machines offering innovative high end features, operator ease of use and an eight page per minute engine with a three second quick scan function, all at a competitive price point.
 In addition to duplex faxing, the FO-5400 features a 51 page memory with an additional memory option upgrade. Furthermore, this unit includes advanced features such as a 40-number rapid dial, relay broadcasting and a batch transmit function to provide customers with a machine containing all the most requested fax features.
 "We are excited about leading the industry with this new innovation in fax technology," says Allen Mahmarian, vice president, Sharp Facsimile Division. "The FO-5400 is the latest in our growing line of state of the art plain paper fax machines that offer advanced features and ease of use."
 At just two cents per page, the FO-5400 also features long-life supplies and memory scanning for superior office efficiency. The unit handles broadcasting up to 159 stations, substitute reception for out- of-paper situations and 40 timer operations for unattended, after-hours transmission/polling. In addition, it includes a multi-copy function for making up to 99 copies with one pass of the original.
 The FO-5400 contains a user-friendly front-mounted control panel and is equipped with a large 20-digit, two-line liquid crystal display (LCD). Even with its compact, space-saving design, the FO-5400 is built with a variety of convenient functions including a 50-page automatic document feeder and face-down, collated output that eliminates sorting received faxes. Transaction reports can be printed out with the top of the first page of transmitted documents, offering quick and accurate verification of transmission.
 A variety of superb reproduction controls are incorporated into the FO-5400 to deliver consistent high image quality, such as auto-contrast, 64-level halftone control, error correction mode (EMC) and smoothing. These controls help ensure that information is received intact without distortions that may be caused by poor-quality line connections.
 In order to save costs on fax and phone bills, many phone companies are now providing a service called Distinctive Ring, which allows the user to have numerous phone numbers put on one line, assigning each number a different ring pattern. This enables the end-user to add a new phone number on an existing line for a small additional monthly charge. The FO-5400 can be set to answer only the calls made to that new number, ignoring calls made to that new number, ignoring calls made to the existing number.
 Additional features of the FO-5400 include automatic fax/telephone changeover, separate original and copy exit trays, automatic cover sheet, 500-sheet letter-sized and legal-sized cassettes, talk reservation and full data reception.
 Suggested retail price for the FO-5400 is $3,695. For more information on this model, contact Sharp Electronics Corporation's Facsimile Division, Sharp Plaza, Mahwah, N.J., 07430-2135, at 201-529-8948 or by fax at 201-529-8952.
 Sharp Electronics Corporation, headquartered in Mahwah, N.J., is a recognized leader in consumer, office and industrial electronics with sales over $2 billion. Founded in 1962, Sharp Electronics markets some 1,200 products in over 45 product categories and employs more than 2,100 people nationwide. The U.S. sales and marketing subsidiary of Japan's Sharp Corporation is a leading seller of many electronics product lines, including LDC products, electronic organizers, copiers, facsimile machines, calculators, camcorders and microwave ovens.
 -0- 5/6/93
 /NOTE TO EDITOR: Photography is available by calling Dorf & Stanton Communications at 800-223-2121 or 212-420-8100/
 /CONTACT: Hope Wright or Gail Birnbaum both of Dorf & Stanton, 212-420-8100, for Sharp Electronics Corporation/


CO: Sharp Electronics Corporation ST: New Jersey IN: CPR SU: PDT

LD -- NY003 -- 5238 05/06/93 09:01 EDT
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Date:May 6, 1993
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