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SHADOW TRAFFIC TO BE A REGULAR FEATURE ON WCBS-TV'S MORNING NEWSCAST

SHADOW TRAFFIC TO BE A REGULAR FEATURE ON WCBS-TV'S MORNING NEWSCAST
 RUTHERFORD, N.J., Aug. 31 /PRNewswire/ -- "Channel 2 News, This Morning" will begin today, and will have special emphasis on commuter information.
 The newscast will begin at 5:55 a.m. with a five-minute traffic segment to let the viewers know of the day's traffic and transit events. There are four additional traffic reports throughout the balance of the hour-long program.
 The reports will be unique because the reporter and the graphic information will be on the screen simultaneously, live from the WCBS-TV studios. Just as the weather is broadcast on television, so too will be the traffic information.
 Shadow Broadcast Services Chairman and Chief Executive Officer Michael D'Ambrose is excited about the venture. "It is indicative about the growing importance of traffic and transit information. This will further our commitment to have the best and most scientifically advanced information available for the viewer."
 Shadow's Jay Trelease will get viewers around expected delays as well as advise the audience on the ins and outs of commuting in the New York area. Trelease has guided listeners during morning and afternoon rush hours for five years, on a number of radio stations.
 "We are delighted that 'Shadow Traffic' will be an important part of 'Channel 2 News This Morning,'" WCBS-TV News Director Dean Daniels said. "Because so many viewers in the tri-state area require immediate traffic information in the morning, Jay Trelease's five minute Shadow Traffic report is a terrific way to begin the broadcast. Jay's ongoing segments throughout the hour, using the latest 'state-of-the-art' technology will keep our viewers informed about the latest developments."
 Shadow Broadcast Services provides traffic, news, weather and sports information and reports to media outlets across the country. Shadow currently serves 58 radio and television stations in the New York market. Shadow has operations in Chicago, Houston and Los Angeles. In Philadelphia, Express Broadcast Services carries the company's banner.
 -0- 8/31/92
 /CONTACT: Bernard Spigner, 201-939-1888, or Betty Berneman, 215-667-4000, both of Shadow Broadcast Services/ CO: Shadow Broadcast Services; WCBS-TV ST: New York IN: ENT SU:


MK-JS -- PH003 -- 4787 08/31/92 07:56 EDT
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Date:Aug 31, 1992
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