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SHABABB APPOINTED NEW HEAD OF NIELSEN HOUSEHOLD SERVICES

 NORTHBROOK, Ill., May 28 /PRNewswire/ -- George Shababb, 43, has been appointed vice president general manager of Nielsen Household Services, Nielsen Marketing Research USA (NMR USA), announced Richard Derr, president of Nielsen Information Services, NMR USA. Shababb succeeds Andy Tarshis who resigned today.
 Shababb was named vice president, director operations of NPD/Nielsen Inc. in 1987, when Nielsen entered a joint venture with the NPD Group, a company specializing in measuring consumer purchase behavior through the use of national paper diaries.
 Shababb joined the NPD group in 1976 as an account manager and in 1977, was promoted to group supervisor. In 1979, Shababb was named vice president, director, Eastern Client Services, NPD Group. The previous three years were at Market Science Associates, a consumer behavior analysis firm.
 Shababb is married with two daughters.
 Nielsen Marketing Research, headquartered in Northbrook, Ill., is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Today, the company has operations in over 29 countries worldwide. Nielsen Marketing Research is a company of the Dun & Bradstreet Corp. (DNB), the world's largest supplier of business information and related services.
 -0- 5/28/93
 /CONTACT: Cheryl Procter of Nielsen Marketing Research, 708-498-7642/


CO: Nielsen Household Services ST: Illinois IN: SU: PER

PS -- NY029 -- 3394 05/28/93 12:33 EDT
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Publication:PR Newswire
Date:May 28, 1993
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