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SH-Mobile Consortium Signs Up Over 70 Members and Offers Complete Solutions for Handset Makers.


Business Editors/High-Tech Writers

TOKYO--(BUSINESS WIRE)--Feb. 23, 2004

Renesas Technology Renesas Technology Corporation (ルネサス テクノロジ|  Corp. today announced that it has signed-up over 70 companies to its SH-Mobile Consortium. These comprise a wide variety of mobile technology-related companies from around the world, including middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a  and software providers. The consortium can now offer handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  developers quick, cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 solutions that reduce development costs and time-to-market.

The consortium provides support for hardware, software and mobile handset developers. It also increases the number of business opportunities for members by bringing them together with other companies in the organization. All of the companies that have signed-up so far have been pre-qualified to ensure that their offerings are compatible with the SH-Mobile application processor. This reduces the operational risk involved with developing a multimedia terminal using components from different manufacturers.

"The consortium is an organization that will deliver solutions to customers," said Ikuya Kawaski, Department Manager, MCU (1) (MicroController Unit) A computer on a single chip. See microcontroller.

(2) (Multipoint Control Unit) A device that is used to moderate a videoconference of three or more end points (users at computers or groups of users
 & SOC (System On a Chip) The electronics for a complete, working product contained on a single chip. While a microcontroller includes all the hardware components required to process instructions, an SoC includes the computer and all required ancillary electronics.  Business Unit, Renesas Technology Corp. "All parties will benefit from the synergies that can be achieved by bringing third party software/middleware suppliers into this customer-focused consortium. Together, we offer handset makers complete solutions which enable them to focus their efforts on other value-added activities such as application development and product differentiation Product Differentiation

A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics.
."

The SH-Mobile multimedia application processor was specifically developed to meet the demands of next-generation mobile phones. The SH-Mobile processor has been adopted as an architecture by 20 handset makers worldwide. One million units are currently being sold per month and sales of over 10 million units are predicted by the end of this fiscal year (year-end March 2004). This will increase to 30 million units by March 2006.

Note to editors

Registered SH-Mobile Consortium Partners (up to 23th February 2004):

3D Incorporated, Japan                KDDI R&D Laboratories, Japan
----------------------------------------------------------------------
3SOFT GmbH, Germany                   K Laboratory Co., Ltd., Japan
----------------------------------------------------------------------
ACCESS Co.,Ltd., Japan                KPIT Cummins Infosystems
                                       Limited, India
----------------------------------------------------------------------
Advanced Design Technology CO.,LTD.,  Kyoto Software Research, Inc.,
 Japan                                 Japan
----------------------------------------------------------------------
Advanced Recognition Technologies     MadWaves UK,Ltd., UK
 Ltd., Israel
----------------------------------------------------------------------
aicas GmbH, Germany                   Semiconductor Company,
                                       Matsushita Electric Industrial
                                       Co., Ltd. Japan
----------------------------------------------------------------------
A.I. Corporation, Japan               Mentor Graphics Corporation, USA
----------------------------------------------------------------------
Analog Devices, Inc., USA             Communication Systems Center,
                                       Mitsubishi Electric
                                       Corporation, Japan
----------------------------------------------------------------------
Aplix Corporation, Japan              Mobile Communication Research,
                                       China
----------------------------------------------------------------------
ARNIS Sound Technologies              Mobile Computing Technologies
 Co.,Ltd.,Japan                        Co.,Ltd., Japan
----------------------------------------------------------------------
Asahi Kasei Microsystems, Japan       MontaVista Software Inc., USA
----------------------------------------------------------------------
AXE, Inc., Japan                      MPC-Data LIMITED, UK
----------------------------------------------------------------------
CELSYS Co., Ltd., Japan               M-Systems Ltd., Israel
----------------------------------------------------------------------
Connect Technologies Corporation,     NAVITIME JAPAN CO.,LTD., Japan
 Japan
----------------------------------------------------------------------
Criterion Software Ltd., UK           Nazomi Communications, Inc., USA
----------------------------------------------------------------------
Discretix Inc., USA                   Nextreaming Corporation,Korea
----------------------------------------------------------------------
Ecchandes, Inc., Japan                Nissin Systems Co., Ltd.,Japan
----------------------------------------------------------------------
Elmic Systems, Inc., Japan            OMRON Software Co., Ltd., Japan
----------------------------------------------------------------------
Emersys Corp., Korea                  Open Interface North America,
                                       Inc., USA
----------------------------------------------------------------------
Emtrion GmbH, Germany                 PacketVideo Corporation, USA
----------------------------------------------------------------------
Encirq Corporation, USA               Pie Soft Lab Corp., Japan
----------------------------------------------------------------------
e-SIM Ltd., Israel                    Reakosys Inc., Korea
----------------------------------------------------------------------
EZOS s.a., Belgium                    Renesas Technology Corp., Japan
----------------------------------------------------------------------
Fasl Japan Limited, Japan             ROHM CO., LTD., Japan
----------------------------------------------------------------------
Flextronics Corporation, Israel       Sasken Communication
                                       Technologies Limited, India
----------------------------------------------------------------------
Geotel Corp., Korea                   Shanghai Bwave Technology
                                       Co., Ltd., China
----------------------------------------------------------------------
GOMID Incorporated, Korea             Silansys Technology Ltd.,
                                       Ireland
----------------------------------------------------------------------
HI Corporation, Japan                 Spicysoft Corporation, Japan
----------------------------------------------------------------------
Hitachi Cable, Ltd., Japan            Synapse Communications, Inc.,
                                       Japan
----------------------------------------------------------------------
Hitachi Engineering Co., Ltd., Japan  Tao Group Ltd, UK
----------------------------------------------------------------------
Hitachi Mechatronics Systems          Teleca Ltd, UK
 Division, Hitachi, Ltd., Japan
----------------------------------------------------------------------
Imagination Technologies Group Plc,   TriLogiX, Germany
 UK
----------------------------------------------------------------------
Insight International Corporation,    TTPCom Ltd, UK
 Japan
----------------------------------------------------------------------
InterEnergy Co., Ltd., Japan          Ubiquix, Inc., Korea
----------------------------------------------------------------------
InterGrafx, Inc., USA                 The University of Tokyo, Japan
----------------------------------------------------------------------
Intrinsyc Europe Limited, UK          XCE Co., LTD., Korea
----------------------------------------------------------------------
Iwatsu Electric Co., Ltd., Japan      Yamaha Corporation, Japan
----------------------------------------------------------------------


About Renesas Technology's SH-Mobile

Renesas Technology's SH-Mobile is a flexible application accelerator accelerator: see particle accelerator.


(1) A key combination such as Alt-G or Ctrl-Shift H that is used to activate a task.

(2) An incubator that expects to develop the company considerably faster than normal. See incubator.
 that provides multimedia support for next-generation cellular phone communications. Unlike a traditional baseband CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 method that uses a single CPU to manage both signal and application processing, the SH-Mobile design approach uses a dual CPU architecture that dedicates one CPU to application execution in order to maximize communication performance. Built on Renesas' popular SuperH 32-bit RISC RISC
 in full Reduced Instruction Set Computing

Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s.
 superscalar A CPU architecture that allows more than one instruction to be executed in one clock cycle. See pipeline processing.

(architecture) superscalar - A superscalar architecture is a uniprocessor that can execute two or more scalar operations in parallel.
 architecture, SH-Mobile devices offers compelling functionality such as the JPEG JPEG
 in full Joint Photographic Experts Group

Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm.
, MP3, acoustic acoustic /acous·tic/ (ah-kldbomacs´tik) relating to sound or hearing.

a·cous·tic or a·cous·ti·cal
adj.
Of or relating to sound, the sense of hearing, or the perception of sound.
 echo canceller See echo cancellation. , AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, , MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 encode/decode and Java Virtual Machine A Java interpreter. The Java Virtual Machine (JVM) is software that converts the Java intermediate language (bytecode) into machine language and executes it. The original JVM came from the JavaSoft division of Sun.  capabilities that are essential for supporting the high-end multimedia applications of next generation mobile phones. For more information about SH-Mobile, please visit: www.renesas.com/eng/products/mpumcu/shmobile/index.html.

About Renesas Technology Corp.

Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:6501)(NYSE NYSE

See: New York Stock Exchange
:HIT) and Mitsubishi Electric Mitsubishi Electric Corporation (三菱電機株式会社   Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and the number one microcontroller A single chip that contains the processor (the CPU), non-volatile memory for the program (ROM or flash), volatile memory for input and output (RAM), a clock and an I/O control unit.  supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. http://www.renesas.com/.

All product names, company names, or brands mentioned are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Feb 23, 2004
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