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SEWILLS' NAME REVIVED IN TIME FOR CHRISTMAS.

THE rebirth of a famous Liverpool maritime instruments firm has helped a Bootlebased commercial photographer achieve international recognition for his work.

Joseph Sewill and Sons is now hoping for a busy Christmas order book to secure its future ater the name has been saved following the collapse of JS Liverpool last year.

That collapse was the third time in a decade that the Sewills clocks and watches name was put into liquidation. The stock of Sewills clocks has since been bought by two entrepreneurs, Cyril Jennings and Philip Kenny.

Based in Bootle, the new firm employs six staff and pays a royalty for a license to use the name Joseph Sewill and Sons from former owner Thomas Williams.

Whereas the former Sewills assembled clocks and other instruments, the new owners buy in finished items, mainly from Switzerland.

Mr Jennings said yesterday: "We plan to stabilise the business initially. It will get busy towards Christmas.

"Having the Sewills brand is a problem because some suppliers won't touch us. But customers recognise us and they want to buy the products."

Mr Jennings is a clockmaker by profession and has previously worked for Seiko and Omega. Mr Kelly is an accountant by background, having previously worked for tobacco group BAT.

When Sewill's collapsed last year it had debts of pounds 405,000. Its demise was attributed to over rapid expansion. The firm employed 35 staff and had seen turnover double to pounds 2.8m in the space of a year.

In the meantime James Facey's photography, used to advertise Sewills' marine clocks, watches and barometers, has won him the accolade of UK advertising and industrial photographer of the year from the Master Photographers Association.

The prize means Mr Facey's work will now appear at international photography exhibitions and will be included in Master Photographer magazine.

Mr Facey picked up his prize at an awards ceremony at the Hilton in Coventry last weekend. He owns his own company, called David Martin Photography, in Orrell Park, Bootle.

CAPTION(S):

PRIZEWINNER: James Facey's work for Sewills has earned hime the honour of UK advertising and industrial photographer of the year
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Oct 31, 2001
Words:354
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