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SEVEN LOCAL ITT SHERATON HOTELS UNITE TO KICK OFF 'HERE COMES ITT SHERATON...MAKING HISTORY AGAIN'

 SEVEN LOCAL ITT SHERATON HOTELS UNITE TO KICK OFF
 'HERE COMES ITT SHERATON...MAKING HISTORY AGAIN'
 PHILADELPHIA, March 20 /PRNewswire/ -- Seven ITT Sheraton hotels in the Greater Philadelphia area are uniting for an unusual kick-off event for the worldwide "HERE COMES ITT SHERATON" campaign, running from March 23 to April 3, which will introduce the world to the new ITT Sheraton.
 The campaign mobilizes everyone from the CEO to hotel-level Front Desk managers and chefs who will be making more than 42,000 face-to-face visits with prospective customers around the world and hosting more than 175 customer appreciation events.
 ITT Sheraton, which is already famous for many firsts in the hospitality industry, will be "making history again" through this campaign that will be the largest sales blitz ever undertaken by a U.S. company.
 On Monday, March 23, 40 local Sheraton employees dressed in colonial costumes will travel throughout the Delaware Valley in three historic trolleys to hand-deliver 3,000 bags of Sheraton coupons and cookies to the public. The trolleys, which will display banners saying "HERE COMES ITT SHERATON...Making History Again," will stop at City Hall where both local and Boston-based ITT Sheraton executives will meet with City Rep. Harvey Clark at 11:30 a.m. to deliver ITT Sheraton's message.
 In addition, the trolley caravan will stop at four area shopping malls including the Cherry Hill Mall at 1 p.m.; the Roosevelt Mall at 2:15 p.m.; the Exton Square Mall at 3:30 p.m. and the King of Prussia Shopping Complex at 4:15 p.m.
 Participating hotels in Greater Philadelphia include the Sheraton Hotel Bucks County, Sheraton Inn Great Valley, Sheraton Inn Northeast, Sheraton Poste Inn Cherry Hill, Sheraton Society Hill, Sheraton University City and the Sheraton Valley Forge Hotel.
 ITT Sheraton will be setting new records in the hospitality industry through "HERE COMES ITT SHERATON" which is the largest sales initiative in the history of ITT Sheraton. ITT Sheraton has made a billion-dollar investment to be the public's No. 1 choice as a lodging company.
 In the Philadelphia area alone there are eight ITT Sheraton properties totalling more than 1,700 guest rooms and more than 1,800 employees. In the past year, these hotels have spent more than $5 million to renovate, upgrade and improve their properties.
 Sheraton's Famous Firsts in the hospitality industry are:
 -- first chain to centralize and automate the reservations function;
 -- first to develop a toll-free 800-number system for direct consumer access;
 -- first hotel corporation listed on the New York Stock Exchange;
 -- first to utilize a telex system for its room reservations network;
 -- first computerized hotel reservations service in the Middle East; and
 -- first hotel in China to bear the name of an international hotel company.
 As part of the "HERE COMES ITT SHERATON" campaign, the Sheratons of Greater Philadelphia are offering an especially sweet deal. Every person who mentions the campaign slogan "HERE COMES ITT SHERATON... Making History Again" when they buy a lunch or dinner entree at any participating Sheraton will receive a free dessert between March 23 and April 3.
 In addition, the Sheratons of Greater Philadelphia are co-hosting three customer appreciation parties that will award 30 couples per party an overnight stay at the participating hotels. The parties will be held at the Sheraton Valley Forge Hotel on Thursday, March 26; the Sheraton Poste Inn, Cherry Hill, N.J., on Wednesday, April 1, and at the Sheraton Society Hill on Thursday, April 2. All parties will be held from 5:30 to 8 p.m.
 The ITT Sheraton Corporation, a subsidiary of ITT Corporation (NYSE: ITT), is a worldwide network of nearly 450 owned, leased, managed and franchised properties operating in 62 countries.
 /delval/
 -0- 3/20/92
 /CONTACT: Carol Dietch, 215-768-3297, or Paola Buckley, 215-238-6628, both of ITT Sheraton/ CO: ITT Sheraton Corporation ST: Pennsylvania IN: LEI SU:


KA-MK -- PH009 -- 0021 03/20/92 10:28 EST
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Date:Mar 20, 1992
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