SER Appoints ATA's Chairman of the Board to its Executive Management Team; Thomas M. Rocca Named Senior Vice President, Strategic Business Initiatives.

Business Editors/High-Tech Writers

DULLES, Va.--(BUSINESS WIRE)--Sept. 15, 2003

SER Solutions, Inc., a provider of innovative software solutions today announced the appointment of Thomas M. Rocca as Senior Vice President, Strategic Business Initiatives. Rocca has been an active member of the American Teleservices Association (ATA) since 1987 and currently serves at its Chairman of the National Board of Directors. Rocca will continue his Board activities with the ATA.

With over 24 years in consumer sales re-engineering and development for outbound and inbound teleservices companies, Rocca most recently served as Founder/Contact Center Consultant for KPI Group, LLC in Atlanta, Georgia. KPI Group provided outsource partner selection, RFP development and management, sales contract negotiation, auditing, best practices & sales process flow analysis, incentive-based pricing, sales performance enhancement, and federal, state and insurance compliance management.

Prior to founding KPI Group, Rocca served as Vice President, Consumer Acquisition Services for Assurant Group. He was responsible for positioning the company as an international leader in direct marketing and sales relationships and for promoting products in the automotive, banking, mortgage, insurance, credit card, and retail industries.

"SER is pleased that Tom has joined the company," said Carl E. Mergele, Chief Executive Officer, SER Solutions, Inc. "With his vast knowledge of the contact center industry and his work with the ATA, Tom will be an invaluable resource to our customers, helping them to better leverage their existing SER contact center solution and offering guidance on the federal and state legislations that impact their business."

As an industry expert, Rocca is a frequent speaker at regional customer service and consumer affairs seminars focused on contact center technologies. He has written many articles and participated in numerous speaking engagements on "Trends and Facts on Consumer Contact Center Technologies" and "Choosing an Outsourcing Partner". Since 1990, he has also been an active member of SOCAP International/The Society of Consumer Affairs Professionals.

About SER Solutions, Inc.

SER Solutions, Inc. provides innovative software solutions to help companies achieve unprecedented efficiencies, maximize workplace productivity and enhance customer service. Our contact center solutions are deployed at 8 out of the top 10 outbound teleservices agencies in the United States. Over 1,800 financial institutions depend on our integrated document management system for their document imaging, COLD/ERM, and check imaging needs. Several Global 2000 companies rely on products from SER to streamline their accounts payable processes. Behind our products and services, is a team of professionals who are fully committed to delivering quality customer service to our 3000 customers worldwide. SER Solutions, Inc. is headquartered in Dulles, Virginia, with operations in North America and Europe. Additional information on SER Solutions, Inc. is available at www.ser.com.

SER is a registered trademark of SER Solutions, Inc. All other marks are trademarks of their respective owners.