SEO Expert to Tell Why News Search Engines Matter to PR and How Optimized Press Releases Boost Search Engine Visibility.Greg Jarboe Will Discuss Boosting PR Visibility with SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. on Nov. 3 in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of at Bulldog Reporter's PR University Advanced PR Technology In Practice NEW YORK -- Bulldog Reporter's PR University has invited SEO expert Greg Jarboe to explain why news search engines matter to PR and how optimized press releases boost search engine visibility. Jarboe, the President and co-founder of SEO-PR, will discuss "Boosting Visibility with SEO" on Nov. 3 in New York at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools. Why are news search engines so important? Bennett & Company's 15th annual media survey found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject. A recent report from Outsell out·sell tr.v. out·sold , out·sell·ing, out·sells 1. To surpass (another) in an amount sold: a book that outsold all others of its kind. 2. also found that "press releases have leapfrogged over trade publications" to become the top news sources of knowledge workers. "To reach both of these key audiences, PR professionals need to learn how optimized press releases can boost search engine visibility, increase website traffic, generate sales leads, and sell products online," says Jarboe. The SEO expert will cover this ground in the first half of the session on "Boosting Visibility with SEO and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ." In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. For more details or to register for the Bulldog Reporter event, go to http://www.bulldogreporter.com/advancedprtech/. SEO-PR (http://www.seo-pr.com) is a search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for "using new media and new techniques to tie public relations to sales." Greg Jarboe is a frequent speaker at Search Engine Strategies, a guest writer for Search Engine Watch Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing. [1] Search Engine Watch was started by Danny Sullivan in 1996. , and the editor of SEO-PR's News Blog. Larry Chase's Web Digest for Marketers has named Jarboe to its "Who's Who in SEO Experts," and Mike Grehan's eMarketing News says "Greg is our contributing expert on public relations" on its "Search Marketing Dream Team." Optimized by Newsforce |
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