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SENSE Holdings' Big Tree Toys Subsidiary Receives Multiple Worldwide Orders in Excess of U.S. $2 Million.

Company More Than Doubles Quality Control and Safety Testing Staff

FORT LAUDERDALE, Fla. -- SENSE Holdings, Inc. (SENSE) (OTCBB:SEHO), a diversified holding company with operations in the U.S. and China, today announced that the company's subsidiary, Big Tree Toys, Inc., has signed new distribution contracts and received new orders for various toys which it both sources and distributes. In an effort to further insure the quality of its products, management has elected to more than double its quality control staff from 14 to 30 employees and will administer strict safety testing protocols. Big Tree Toys is an expert sourcing company that maintains relationships throughout China with thousands of manufacturers. Big Tree conducts its own safety and quality control checks of the sourced products in addition to those completed by the manufacturers. Management is dedicated to maintaining its reputation for delivering cost effective products made to exact specifications.

Commenting on the events, Dore Perler, CEO of Sense Holdings, Inc., stated, "As we continue to receive new orders, quality control moves to the forefront of our business. We want our customers to know that when they order through Big Tree Toys they can be sure that our personnel have conducted a thorough and rigorous testing of these products for safety, quality and reliability before they ever leave China. Big Tree Toys has an obligation to provide the world with high quality toys that are both fun and safe and that is exactly what we are going to do."

The orders received by Big Tree Toys, totaling in excess of $2,000,000, include an estimated $900,000 contract to supply a wide variety of learning toys to the Casino Group. The order is scheduled for delivery by December 30, 2007. The toys will be on shelf of the retail stores owned by the Casino Group in South America. This is one of the biggest contracts that Big Tree Toys, Inc. has secured since the company was acquired by SENSE Holding, Inc. (OTCBB: SEHO) in August, 2007. With over 10,000 stores worldwide, the Casino Group is one of the leading food retailers in France. The company operates hypermarkets, supermarkets, discount stores, convenience stores, and restaurants in 11 countries including Argentina, Uruguay, Brazil, Colombia, Thailand, the Netherlands, Vietnam, and Venezuela.

In addition to the Casino Group order, Big Tree Toys secured a contract with Metcash Trading Limited Australasia (Metcash) worth approximately $680,000. Big Tree Toys, Inc. will supply Metcash with a combination of various remote control cars for delivery by October 30, 2007. These toys will be on shelf in thousands of Australian stores this Christmas season through the distribution network of Metcash. Metcash is a leading marketing and distribution company in the food and consumer goods categories in Australia. Metcash provides comprehensive services to over 2,500 independent retailers in Queensland, New South Wales, Victoria, South Australia and Western Australia. With a National distribution network of 55 branches, Metcash is also Australia's leading distributor in Fast Moving Consumer Goods.

The third contract recently awarded to Big Tree Toys is with the Bell Valley Group in Brazil. Big Tree Toys will supply Bell Valley Group with certain toy cars for this Christmas season. The contract is worth approximately $500,000. All shipping for this order will be completed by October, 2007. Bell Valley Group is an importer/exporter that sources from China to supply countries all over the world. With 7 offices in China, the group works to establish cooperative relations with multiple market segments offering the best products and services.

Big Tree Toys is an authorized agent for thousands of toy manufacturers in China. As an authorized agent, Big Tree represents over 8,000 toy manufacturers. Our product offerings include in excess of 180,000 varieties of toy products including remote control toys, digital toys, sports toys, play sets, educational toys, dolls, and infant toys. Big Tree Toys simplifies sourcing products from China by offering a "one stop shop" where buyers can view and choose products from numerous manufacturers in one easy location. Big Tree is located in Shantou, the toy city of China.

Safe Harbor Statement

Statements contained herein, other than historical data, may constitute forward-looking statements. When used in this document, the words "estimate," "project," "intends," "expects," "believes" and similar expressions are intended to identify forward-looking statements regarding events and financial trends which may affect the Company's future operating results and financial position. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the Company's actual results and financial position to differ materially from those included within the forward-looking statements. These risks and uncertainties include, but are not limited to, the Company's ability to generate meaningful revenues and achieve profitable operations; its ability to obtain necessary capital; whether biometric fingerprint technology is accepted in the marketplace; whether the Company is able to develop and successfully market products incorporating MEMS technology; whether it can compete in a challenging marketplace; and whether the Company can successfully integrate its technology with other technologies to create commercially viable products. Additional risks and uncertainties are set forth in the Company's SEC filings including its Annual Report on Form 10-KSB and registration statements filed under the Securities Act of 1933, as amended.
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Publication:Business Wire
Date:Oct 10, 2007
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