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SELA Announces the Opening of a New SELA Japan Office; Mr. Hiroji Sugie Named Japan Sales and Marketing Manager for SEM and TEM Sample Preparation Equipment Manufacturer.


YOKNEAM, Israel -- SELA Ltd., the world leader in automated SEM and TEM/STEM sample preparation equipment to the semiconductor industry, today announced the opening of a Tokyo office, SELA Japan, to support the growing demand for their product lines in Japan.

They have also named Hiroji Sugie as their Japan sales and marketing manager. Mr. Sugie will assume all sales and marketing responsibilities effective immediately. Previously, he was the sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 for Cymer Japan in charge of excimer laser A gas laser in which a very short electrical pulse excites a mixture containing a halogen such as fluorine and a rare gas such as argon or krypton. It produces a brief, intense pulse of ultraviolet light.  sales. Prior to his work with Cymer, Sugie held similar positions with INDECO INDECO Industrial Development Corporation  and Spectra Physics in industrial laser sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
.

Oran Collins, senior vice president of SELA, commented: "The resurgence re·sur·gence  
n.
1. A continuing after interruption; a renewal.

2. A restoration to use, acceptance, activity, or vigor; a revival.
 of the Japanese market and their continued demand for our product line were the main reasons we decided to open the Tokyo office. We believe strongly that the Japanese market will continue to grow and our new office demonstrates our commitment to that region. The expectation is that Japan will continue to bolster the more than 250 systems already installed worldwide."

Editor's Background Information

As device features become smaller and film interfaces more critical, TEM TEM

1. transmission electron microscope.

2. triethylenemelamine.

3. transmissible encephalopathy of mink.
 (transmission electron microscope electron microscope: see microscope. ) and SEM (scanning electron microscope scan·ning electron microscope
n. Abbr. SEM
An electron microscope that forms a three-dimensional image on a cathode-ray tube by moving a beam of focused electrons across an object and reading both the electrons scattered by the object and
) analysis is playing a more significant part in semiconductor technology development and manufacturing. The need to prepare samples quickly and reliably is becoming important for cycle time and productivity in the failure analysis lab.

In November SELA introduced a new sample preparation system called the EM2. The EM2 is a fully automated sample preparation system that prepares smaller samples, more quickly, for a wider range of materials and features than previous generation tools. Manual techniques to produce the same result require highly skilled personnel and extended processing times. The often-low rate of success in producing a thin, accurate and undamaged sample is dependent on the experience and talent of the operator preparing the sample. The process can take hours and is a bottleneck A lessening of throughput. It often refers to networks that are overloaded, which is caused by the inability of the hardware and transmission lines to support the traffic. It can also refer to a mismatch inside the computer where slower-speed peripheral buses and devices prevent the CPU  in the physical analysis lab. Unlike these manual techniques, the flexible cryo-cooled dry sawing process of the EM2 uses no water and no chemicals, and prevents the chance of any contact to the area of interest. Samples are prepared automatically, damage-free, in under 25 minutes.

About SELA

SELA, Ltd., founded in 1992, develops, manufactures and markets automated SEM (scanning electron microscope) and TEM (transmission electron microscope) sample preparation equipment for the semiconductor industry. SELA's proprietary MicroCleaving technology is unique in its ability to create precision cross-sections without water, chemical or mechanical contact, and to enable analysis of mirror images of a targeted feature. Over 250 SELA systems are installed at fabs, equipment and material suppliers and research institutes globally. For more information, please see www.SELA.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 13, 2004
Words:443
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