SEGA and Twentieth Century Fox Licensing & Merchandising to Bring Alien Franchise to Next-Gen Systems.Newest License Underscores Key Strategy for SEGA (company, games) SEGA - manufacturer of video game hardware and software. Usenet newsgroup: news:rec.games.video.sega. Growth While Reinvigorating Classic Fan Favorite LONDON & SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- SEGA[R] of America Inc., SEGA[R] Europe Ltd. and Twentieth Century Fox Licensing & Merchandising today announced a worldwide exclusive agreement to bring game content based on the critically-acclaimed Alien film franchise to next-generation gaming systems. Multiple titles, including a first-person shooter  Editing of this page by unregistered or newly registered users is currently disabled. and a role playing game See CRPG. , are currently in
pre-production with the first to be released in 2009. Securing the
rights to produce Alien titles reinforces SEGA's strategy of
combining premium licensed content with original IP to aggressively
expand its global business.
"As a direct result of Fox's efforts over the past 27 years, Alien has become one of the most recognized franchises in the motion picture industry," said Simon Jeffery Simon Jeffery is the current president of Sega of America. He was president of LucasArts between 2000 and 2003, and a director at the company for three years prior. , President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , SEGA of America, Inc. "SEGA will utilize the power of next-gen systems to blend the time-honored story with leading edge design technology to deliver a riveting and suspenseful gameplay
Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does". experience." "Alien is one of those special franchises that has continued to thrive in licensing long after it has left theaters. The L & M program has been very successful over the years because we have partnered with the best companies in each category and created appealing products that become must-haves for the extremely loyal Alien fans," added Elie Dekel, Executive Vice President, Fox Licensing & Merchandising. "We look forward to partnering with SEGA, a known leader in the gaming industry, to expand the program to the next generation gaming systems and bring the franchise to life with the newest technology and gameplay." Since its 1979 debut, Alien and its three sequels have grossed more than $557 million worldwide, garnering numerous awards, including two Academy Awards[R]. In 2002, Alien was deemed "culturally significant" by the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Library of Congress and was selected for preservation in the National Film Registry. For more information, please visit www.sega.com/aliens. About SEGA[R] of America SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms Each hardware platform, or CPU family, has a unique machine language. All software presented to the computer for execution must be in the binary coded machine language of that CPU. Following is a list of the major hardware platforms in existence today. See platform. including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com. About SEGA[R] Europe, Ltd. SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com. About Twentieth Century Fox A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" , as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks. |
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