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SEGA Partners with Obsidian Entertainment to Create Original Content for Next Generation Consoles; Deal Marks Another Milestone in Publisher's Western Growth Strategy.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  & LONDON -- SEGA (company, games) SEGA - manufacturer of video game hardware and software.

Usenet newsgroup: news:rec.games.video.sega.
(R) of America, Inc. and SEGA(R) Europe, Ltd. today announced a new partnership with Obsidian Entertainment Obsidian Entertainment, founded and located in Santa Ana, California since 2003 after the disestablishment of Interplay Productions' Black Isle Studios, is an entertainment software developer for PC and console systems. , Inc., an entertainment software development studio based in Orange County, CA. Under the terms of the worldwide deal, SEGA and Obsidian obsidian (ŏbsĭd`ēən), a volcanic glass, homogeneous in texture and having a low water content, with a vitreous luster and a conchoidal fracture.  will collaboratively develop an original role playing game See CRPG.  (RPG (Report Program Generator) One of the first program generators designed for business reports, introduced in 1964 by IBM. In 1970, RPG II added enhancements that made it a mainstay programming language for business applications on IBM's System/3x midrange computers. ) for PC, PlayStation(R)3 (PS3) and the Xbox 360(TM).

The deal signifies SEGA's continuing drive to produce high-quality Western content for current and next-generation consoles. Obsidian, best known for the hugely popular RPG Knights of the Old Republic(TM) 2: The Sith Lords, is also currently working on the much-anticipated sequel to Neverwinter Nights This article is about the 2002 computer role-playing game. For the AOL MMORPG, see Neverwinter Nights (AOL game).
Neverwinter Nights (NWN), produced by BioWare and published by Infogrames (now Atari), is a third-person perspective computer role-playing
(TM).

"The development team at Obsidian has 'proven track record' stamped all over it," said Simon Jeffery, President and COO, SEGA of America, Inc. "When SEGA decided to create a fresh and captivating cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 RPG franchise for new generations of hardware, we immediately knew who we wanted to work with."

"We are excited to be working with a great publisher like SEGA as they are willing and excited to launch new and visionary IP on next generation consoles," said Feargus Urquhart, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Obsidian Entertainment, Inc. "At Obsidian, our focus is to make exceptional games and we see SEGA as a true partner in achieving that goal for our next epic RPG."

The deal is the latest in a string of similar announcements from SEGA that underscore the company's increased emphasis on Western content development. Previously, SEGA announced partnerships with developers Secret Level, Silicon Knights, Bizarre Creations, Monolith Productions (Condemned: Criminal Origins(TM)), and Pseudo Interactive (Full Auto(TM)). SEGA also acquired development powerhouse The Creative Assembly (Total War series) in 2005.

About SEGA(R) of America, Inc.

SEGA(R) of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA(R) Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA(R) of America, Inc. Web site is located at www.SEGA.com.

About SEGA(R) Europe, Ltd.

SEGA(R) Europe, Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA(R) Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA(R) Europe, Inc Web site is located at www.sega-europe.com.

About Obsidian Entertainment

Obsidian Entertainment is an entertainment software development company passionately dedicated to making high quality, next generation games for PC and console systems. Obsidian was founded in 2003 by five game development veterans who've produced, programmed, and/or designed award-winning role playing games for a variety of platforms over the last 15 years. The five founders are: Feargus Urquhart, Chris Parker, Darren Monahan, Chris Avellone and Chris Jones. Many of Obsidian's talented employees have worked on award winning products for organizations such as Black Isle Studios Black Isle Studios was a division of the computer and video game developer and publisher Interplay Entertainment, created specifically for the development of computer role-playing games. It was based in Orange County, California, USA. , Blizzard Entertainment, Electronic Arts, Neversoft, and others. Obsidian Entertainment's Web site is located at www.obsidian.net.

SEGA is a registered trademark of SEGA Corporation in the U.S. and/or other countries. All other trademarks are properties of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Mar 23, 2006
Words:564
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