SEGA Highlights Four Show-Stopping Games at Electronic Entertainment Expo 2003.

Entertainment Editors/Business Editors

E3Expo 2003

Booth #2216

West Hall

LOS ANGELES--(BUSINESS WIRE)--May 12, 2003

Sonic The Hedgehog's Multi-Platform Debut in "Sonic Heroes" and

"NFL 2K4" Lead Stunning Lineup of Nearly 20 Games

SEGA(R) will showcase four show-stopping games as part of its lineup of nearly 20 titles at E3 2003. SEGA's game lineup includes two new titles from SEGA's legendary SONICTEAM(TM), LTD., "Sonic Heroes(TM)" and "Billy Hatcher and the Giant Egg(TM)," plus stunning new versions of the critically-acclaimed 2K series with "NFL 2K4" and "NBA 2K4" from Visual Concepts Entertainment, SEGA's sports center.

"With Sonic The Hedgehog making his historic PlayStation 2 and Xbox debut and an all-new SONICTEAM platform game in the works, 2003 is shaping up to be the year of the hedgehog," said Mike Fischer, vice president of marketing, SEGA of America, Inc.

"This year we have completely redesigned the entire 2K4 lineup including a new interface, enhanced ESPN integration, new gameplay mechanics and revolutionary features that will set our games apart from the competition," said Greg Thomas, president, Visual Concepts Entertainment.

SEGA's AAA lineup features titles for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft and the Nintendo GameCube(TM), including:

-- "Sonic Heroes(TM)" (PlayStation 2, Nintendo GameCube, Xbox):

SEGA's legendary mascot Sonic The Hedgehog(R) makes his

historic PlayStation 2 and Xbox debut! In "Sonic Heroes,"

Sonic embarks on his biggest adventure ever, with his

trademark blazing speed and a new gameplay twist. Sonic and

his friends have evolved, adopting a configuration feature

that allows gamers to control three playable characters

simultaneously, using Sonic's speed, Knuckles' power, and

Tails' ability to fly, to conquer massive worlds. This

team-based gameplay marks the next evolution in Sonic's gaming

career, taking platform gaming to a completely new level.

Using the three formations and the powerful moves that each

team member has, Sonic and his friends combine forces to

battle the ultimate evil.

-- "Billy Hatcher and the Giant Egg(TM)" (Nintendo GameCube):

Sonic The Hedgehog(R) creator Yuji Naka and SONICTEAM return

with their first all-new platform game since the SEGA

Saturn(TM) era! Darkness has fallen upon a once-magical land.

An evil King who seeks to rule with an everlasting night has

captured the creatures that inhabit this realm. Now, a young

boy must use the powers of a legendary suit to control special

eggs in order to restore light to the land. Gamers will

collect magical eggs, use them to solve puzzles and nurture

them with items found by exploring the world. Gamers will be

able to hatch the eggs and discover magical creatures with a

variety of skills, introducing a strategic planning element to

the combat and puzzles. It's up to Billy Hatcher to return

light to the land!

-- "NFL 2K4" (PlayStation 2, Xbox): "NFL 2K4" hits the line hard,

challenging the conventions of football video gaming once

again, with a fresh new experience that will put gamers right

into the action. Enter a new world of ESPN integration,

bringing you behind the scenes and into a captivating

environment of new presentation schemes. A new play calling

system makes it easy for gamers to navigate through menus

while the more than 1,000 new animations and enhanced moves

gives "NFL 2K4" a new level of realism that is unmatched.

Playable online and ready for the season to begin, "NFL 2K4"

is destined for greatness.

-- "NBA 2K4" (PlayStation 2, Xbox): "NBA 2K4" advances to the

next level of the game with a blowout of new and innovative

gameplay improvements. Replicating the quickness and

athleticism of the NBA like no other basketball video game,

"NBA 2K4" rises to the top with online play, an all-new

franchise mode, redesigned player models and arenas and

hundreds of new animations including highlight-reel dunks. An

unrivaled telecast presentation brings this all to life with a

more dynamic production that only ESPN can deliver.

Other games being featured in the SEGA booth at E3 include: "NHL(R) 2K4," "NCAA(R) College Basketball 2K4," "Vectorman(TM)," "Headhunter(TM): Redemption," "Otogi(TM) -- Myth of Demons," "Sega GT Online(TM)," "Phantasy Star Online(TM) Episode III: C.A.R.D. Revolution," "Virtua Fighter 4(TM) Evolution Greatest Hits," "Altered Beast(TM)," "Virtual On Marz(TM)," "Dororo (working title)," "Kunoichi (working title)," "Sonic Adventure(TM) DX Director's Cut," "Sonic Battle(TM)" and "Sonic Pinball Party(TM)." ("Vectorman," "Headhunter," "Altered Beast," "Dororo" and "Kunoichi" are not yet concept approved by Sony Computer Entertainment America)

Information and screen shots for any of the above titles are available for download at http://segapr.segaamerica.com.

About SEGA

SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.SEGA.com.

About Visual Concepts Entertainment and SEGA's 2K4 series

SEGA's 2K4 series will debut from Visual Concepts Entertainment, SEGA's sports center, which has taken on an expanded role including full development and marketing responsibilities for all of SEGA's sports titles. In doing so, Visual Concepts Entertainment has also formed key alliances with other leading development houses, Kush Games and Blue Shift, Inc.

About ESPN

ESPN, Inc., The Worldwide Leader in Sports, is a multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia assets in sports marketing with over 40 business entities. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes (launching 2003), ESPN Now, ESPN Today), ESPN HD (high-definition simulcast service of ESPN launching April 2003), ESPN International (25 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Regional Television, SportsTicker and ESPN Enterprises, overseeing brand extensions such as ESPN Zone, an interactive sports-themed dining and entertainment experience. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc, which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Note to Editors: NBA, NFL, NCAA, NHL, and WSB are trademarks of their respective owners and used with permission. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. (TM), (R) and the Nintendo GameCube logo are trademarks of Nintendo. ESPN is a registered trademark of ESPN, Inc. ESPN branded elements (C) Disney. All other trademarks are the property of their respective owners.