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SEDONA Releases Intarsia V3.3; New Release Includes New Lead Tracking Features and Integration with Microsoft Outlook, Lotus Notes, Palm and other Calendar Systems.


Business Editors/Hi-Tech Writers

KING OF PRUSSIA King of Prussia, industrialized suburban area (1990 pop. 18,406), Montgomery co., SE Pa. It has glass and steel fabricating, food processing, printing and publishing, and varied manufacturing (textiles, liquified petroleum gas, water-treatment and electrical , Pa.--(BUSINESS WIRE)--June 19, 2002

SEDONA(R) Corporation (Nasdaq:SDNA SDNA South Dakota Newspaper Association ) (www.sedonacorp.com), the leading provider of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for small- and mid-sized financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies, today announced that it has released Intarsia intarsia (ĭntär`sēə) or tarsia, properly a form of wood inlaying. The term is sometimes applied to inlays of other materials such as ivory and metal.  V3.3 for general availability.

Intarsia V3.3, SEDONA's CRM system, contains new lead tracking features including integration with Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
, Lotus Notes, Palm and other systems supporting the vCalendar standard. The new release also provides the complete integration of Lead Factory with the rest of the Intarsia system in terms of look-and-feel, data integration, and ease-of-use for front line Intarsia users.

Already, several Intarsia customers have elected to upgrade and are successfully using the new version. Intarsia V3.3 is also being provided to Sanchez Computer Associates, Fiserv InformEnt, Open Solutions Inc. (OSI (1) (Open System Interconnection) An ISO standard for worldwide communications that defines a framework for implementing protocols in seven layers. Control is passed from one layer to the next, starting at the application layer in one station, proceeding to the ), and Financial Services, Inc. (FSI FSI Foreign Service Institute
FSI Fluid Structure Interaction
FSI Fuel Stratified Injection
FSI Federazione Scacchistica Italiana (Italian Chess Federation)
FSI Free Standing Insert
FSI Flight Simulator
) as part of SEDONA's recently completed technology license and reseller agreements.

SEDONA continues to address the needs of small to mid-sized financial institutions, setting the bar for comprehensive CRM solutions designed and priced for that target market.

With a leadership position established in community banks and credit unions, SEDONA is now expanding into additional segments within the financial services market. Towards this goal, SEDONA recently demonstrated Intarsia at the IASA IASA IETF Administrative Support Activity
IASA International Association of Software Architects
IASA International Association of Sound and Audiovisual Archives (also seen as IASAA)
IASA International Aviation Safety Assessment
 Insurance Conference.

Tim Rimlinger, SEDONA's VP of Engineering and Professional Services commented, "With leading core processors licensing our technology to enhance their offerings with CRM solutions, it is important that we continue to provide technological advancements that our current and targeted markets demand."

Tim continued, "We are now moving into beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  for the next version of Intarsia which includes multi-lingual and multi-currency support to address the needs of international markets. As with Intarsia V3.3 and beyond, we continue to implement our highly disciplined development process which enables us to deliver critical functionality to our customers and partners with excellent quality and timeliness."

About SEDONA Corporation

SEDONA(R) Corporation (Nasdaq:SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONA's Web-based software, Intarsia(TM), employs leading-edge CRM technology that enables financial institutions to create a 360-degree view of customers and their interactions by consolidating customer information across departments, products lines, and channels.

Organizations can capitalize on information captured during each customer interaction to effectively cross-sell and up-sell products and services, resulting in maximized profitability through increased customer retention. Through a network of highly respected channel and technology partners, SEDONA provides the most comprehensive CRM offering in the financial services market.

SEDONA has been chosen by such market leaders as Fiserv, Inc., Open Solutions Inc. (OSI), Financial Services, Inc. (FSI), and Sanchez Computer Associates, Inc. and is an Advanced Level Business Partner of IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Corporation. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 800/815-3307.

Forward Looking Statements

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes" "anticipates" "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations.

Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA(R) is a registered trademark and Intarsia(TM) is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.

This press release and prior releases are available on the SEDONA Corporation Web site at www.sedonacorp.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 19, 2002
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