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SECOND YEAR IN ROW: THE NEW YORK TIMES MAGAZINE RANKS HIGHEST IN MEDIAN HOUSEHOLD INCOME

 SECOND YEAR IN ROW: THE NEW YORK TIMES MAGAZINE RANKS
 HIGHEST IN MEDIAN HOUSEHOLD INCOME
 NEW YORK, Sept. 23 /PRNewswire/ -- For the second straight year, The New York Times Magazine has been ranked first in median household income among all 139 publications measured by the Simmons Market Research Bureau (SMRB).
 The 1992 Study of Media Markets, published by SMRB, reported that readers of The New York Times Magazine had median household income of $65,196, higher than any other consumer publication in the nation. Other magazines and their readers' household incomes include Forbes, $63,342; Architectural Digest, $58,690; Fortune, $58,411; Business Week $57,794; the New Yorker, $54,702; New York, $52,011, and Vanity Fair, $43,086, according to SMRB.
 "In today's tough marketplace, quality and value are the essential elements in media-buying decisions," said Erich G. Linker, senior vice president of advertising for The Times. "Disposable income and the good taste to buy quality products are the key ingredients of our advertisers' success when they run with us. That is why we are especially pleased that The New York Times Magazine is not only delivering an increasing readership but also an increasingly desirable one."
 The New York Times Magazine has an estimated national audience of 3.8 million readers, the SMRB study said. More than 1.7 million copies are distributed each Sunday.
 -0- 9/23/92
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of The New York Times/ CO: The New York Times ST: New York IN: PUB SU:


SM -- NY052 -- 2655 09/23/92 12:38 EDT
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Publication:PR Newswire
Date:Sep 23, 1992
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