SECESSION-ADS BATTLE BREWING FIRST PRO-CITYHOOD COMMERCIAL TO AIR MONDAY ON CABLE.Byline: Harrison Sheppard Staff Writer The San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. secession campaign will enter a new phase Monday with the launch of its first television ad, to be shown on cable systems in the Valley. Ads will eventually go on cable throughout the city, but campaign officials said they don't expect to have funds to air them on broadcast stations. The ads ``seize on the fact that the Valley, like many parts of L.A., is ignored by downtown special interests, who are mostly concerned with taking care of their wealthy contributors and not paying attention Noun 1. paying attention - paying particular notice (as to children or helpless people); "his attentiveness to her wishes"; "he spends without heed to the consequences" attentiveness, heed, regard to the needs of people throughout the city,'' said Richard Katz, chairman of the Valley Independence Committee. Mayor James Hahn's anti-secession committee has also filmed ads, but declined to say when they will air. Hahn consultant Kam Kuwata said the timing of the launch of the ads is less important than the substance. ``It matters who has the most credible, concise message,'' Kuwata said. The ads are starting as the campaign finds itself at a critical period, with one month left before the Nov. 5 election. The pro-secession campaign committee has taken several hits in recent weeks, including the resignation of its consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , and is severely lagging Hahn's fund-raising efforts Noun 1. fund-raising effort - a campaign to raise money for some cause fund-raising campaign, fund-raising drive crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported . Exact figures will be released Monday. Still, a recent poll found that support citywide for secession has gained slightly, though it's still 10 percentage points short of a majority. The Valley remains strongly supportive of secession with Latinos the most supportive group. Secessionists are also crafting plans to launch a citywide campaign as well. Attorney Bob Scott
The first 30-second ad to air Monday was created by Garrett Biggs, a Chatsworth-based political consultant who is also running for a Valley council seat in District 8. Biggs and his firm, Blair-Biggs Campaigns, have filmed several different ads and plan to make them available to other candidates. The first ad - called ``Is Anybody Listening?'' - features a man representing the Valley speaking to a meeting of public officials, presumably pre·sum·a·ble adj. That can be presumed or taken for granted; reasonable as a supposition: presumable causes of the disaster. the Los Angeles City Council  The Los Angeles City Council is the governing body of the City of Los Angeles, California, United States. .
``From street repairs to cops on the street, we're just not getting our money's worth at City Hall,'' the man complains. But the council members are inattentive in·at·ten·tive adj. Exhibiting a lack of attention; not attentive. in  at·ten and talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to one another. The ad ends with a message promoting the Valley and Hollywood secession measures. Katz declined to say exactly how many times the ad would air, but said the size of the initial buy was in the range of ``tens of thousands of dollars'' but less than $100,000. More ads will be added to the mix soon, including at least two others produced by Biggs and several more made by the committee's own consultants. The Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Police Protective League, which is allied with Hahn in the anti-secession effort, has also aired television ads that argue that secession could harm public safety. The Hollywood secession effort, primarily funded by nightclub owner Gene LaPietra, was the first to air television ads, starting in mid-September. CAPTION(S): photo Photo: The pro-secession commercial ``Is Anybody Listening?'' features a Valley resident speaking to the City Council - and being ignored. |
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