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SEASON'S FIRST BRIDAL SHOW OFFERS FREE BREAKFAST WITH THE EXPERTS AT SEATTLE CENTER EXHIBITION HALL

 SEATTLE, Oct. 11 /PRNewswire/ -- The kickoff of the new bridal season takes place Saturday, Oct. 30, 10 a.m. to 5 p.m., at the Seattle Center Exhibition Hall in the shadow of the Space Needle. Produced by The Howard Group Inc., The Fall Bridal Expo is the first of this producer's five shows to be held throughout the 1994 wedding season featuring 200-plus exhibit spaces filled with every product and service necessary for the perfect wedding, a spectacular gown sale, fashion show, informational seminars and free breakfast.
 A special addition to this year's season kickoff is a free continental breakfast hosted by show producers and vendors and catered by some of the Puget Sound's finest wedding caterers. An exciting event for the bride, her parents and the entire wedding party, the free breakfast will include an informal mini-fashion show and short presentations from wedding planners and other industry professionals on every aspect of producing the big event. The breakfast, free to all brides and their guests, will allow ample time to sample the culinary talents of wedding caterers while garnering useful information from recognized industry professionals. Registration for the breakfast begins at 8 a.m. The breakfast program will begin at 8:30 a.m. and finish in time for the 10 a.m. trade show kickoff.
 "The Fall Bridal Expo is the highest quality show you can see in October and is for the serious brides -- as well as those who might not be engaged yet, but know they will be getting married in '94," said Jonathan Todd, president of ABFAC Ltd., and contracted sales and marketing consultant to the Exposition Division of The Howard Group Inc. "These shows bring more overall exhibitors than any other bridal show in the state of Washington," he continued.
 Exhibitors for The Fall Bridal Expo have been pre-screened for reputation, affordability and uniqueness. Additionally, the number of booths per industry have been limited so expo goers will have the opportunity to see the full range of products and services available to the bride of 1994. "The Fall Bridal Expo is an excellent representation of the best the most affordable and the most unusual things a wedding purchaser needs to know about," said Todd. "By simply being a part of the October show, instead of waiting until later in the wedding season, brides can see the very best available and reserve dates early to be certain they get the facilities, photographers, florists, etc., they really want."
 "We (the show producers) like to think of ourselves as 'the father of the bride.' We're looking out for her best interests, too," continued Todd. "Our job is to provide the highest quality at the lowest possible prices to the brides who come to our shows. That's good for the consumer in this economy, and it's good for our exhibitors."
 Because the cost of doing business for vendors is reduced at industry-specific trade shows of this size, participating exhibitors are offering unusually high discounts to '94 brides on this day only. Todd noted the savings available on the purchase of a wedding gown alone are worth the trip to The Fall Bridal Expo at Seattle Center. In addition to wedding gowns, brides, mothers and the entire wedding party can realize savings on everything from shoes to after-the-wedding/photo framing all in one convenient and easy-to-access location in the shadow of the Space Needle.
 The highlight of The Fall Bridal Expo is a full fashion show featuring professional models wearing the latest in wedding attire. For many of these wedding season fashions this will be the first public viewing in the Northwest; there are always surprises -- past shows have included designs from Paris, London, New York and around the world. Bride's gowns and veils, mother's wear, and the men's formal wear will all be presented on a 100-foot "T" runway during this 45-minute show that is free with admission to The Fall Bridal Expo.
 In addition to the trade and fashion shows, this year's event offers a variety of seminars throughout the course of the day on topics ranging from choosing a diamond, a photographer or a DJ, to the differences between "live" and "canned" entertainment, what to do with young children and how to plan very small or very large weddings. All seminars are conducted by recognized industry professionals. "The experts conducting these seminars are prohibited from selling their services during the course of the program," said Todd. "Brides simply get the best information from the best sources on the hottest topics and trends in today's wedding arena."
 "If you're planning a wedding during the '94 season, you don't want to miss this show," concluded Todd. "People don't realize that the best photographers and florists and caterers, and the nicest facilities are already booking dates for '94 and '95. Yes, there are dates available. But the difference between attending this show and one in January is the amount of choices available."
 Tickets for The Fall Bridal Expo are now selling at all participating vendor locations for $5. Day-of-show tickets are $7 and may be purchased at The Seattle Center Exhibition Hall in the shadow of the Space Needle.
 The Howard Group Inc. has been involved in the production of trade shows in the Northwest since the 1980s, and is the largest producer of bridal trade shows in Washington state.
 -0- 10/11/93
 /CONTACT: Jonathan Todd of ABFAC, contracted divisional director of the Exposition Division of The Howard Group, 206-743-2360/


CO: The Howard Group Inc., ABFAC Ltd. ST: Washington IN: SU:

IC-RB -- SE008 -- 0776 10/11/93 16:18 EDT
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Date:Oct 11, 1993
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