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SEARS TO OPEN 10 HOMELIFE FURNITURE STORES AND ENTER THREE NEW MARKETS BY YEAR-END

 HOFFMAN ESTATES, Ill., Oct. 12 /PRNewswire/ -- Sears Merchandise Group today announced it will open 10 new free-standing Homelife furniture stores, including five in Florida, during the fourth quarter of 1993. Store openings in Austin, Texas; Evansville, Ind.; and Memphis, Tenn., will mark the introduction of the Homelife format to those markets and bring the total number of Sears Homelife units to 94.
 "We continue to focus our efforts in Sears furniture business on the expansion of our Homelife strategy in key markets," said Marvin M. Stern, president, Sears Home group. "We have targeted markets in which the addition of a Homelife store will be most effective in strengthening Sears dominant position as a furniture retailer."
 Homelife features a broad assortment of private label and national brand name merchandise in attractively decorated room vignettes with theatrical touches. Merchandise includes top-quality furniture by Stanley, Broyhill, Schnadig and Flexsteel and bedding from Sealy, Simmons and Spring Air. Fully accessorized room settings let customers bring the same finished look to their homes, while the store's unique environment brings an element of fun to furniture shopping.
 Homelife stores offer between 20,000 and 40,000 sq. ft. of shopping space, three to five times more than the average furniture department in a typical Sears retail store. Selling space in retail stores is then converted from furniture to expand Sears women's, men's and children's apparel presentation.
 In addition to the units in Austin, Evansville and Memphis, Sears will open free-standing Homelife stores later this year in Ft. Myers, Jacksonville, Orlando and Pensacola, Fla.; Louisville, Ky.; and, next week, in Dallas.
 "We're pleased with our customers' enthusiastic response to Homelife," said Stern. "The expanded variety of furniture, updated store environment and improved distribution and delivery of merchandise have led to market share increases in Sears furniture business throughout the country."
 Sears currently has 84 Homelife stores, including units in Palm Beach Gardens, Fla., and San Marcos, Calif., which opened earlier this month. Sears opened its first Homelife store in Madison, Wis., in 1989.
 -0- 10/12/93
 /CONTACT: Gregory M. Rossiter of Sears, 708-286-8862/
 (S)


CO: Sears Merchandising Group ST: Illinois, Florida IN: REA SU:

TS -- NY044 -- 1038 10/12/93 11:09 EDT
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Publication:PR Newswire
Date:Oct 12, 1993
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