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SEARS SETS OPENING OF BERLIN HARDWARE STORE

 HOFFMAN ESTATES, Ill., Nov. 23 /PRNewswire/ -- Sears Merchandise Group said today it will hold grand opening ceremonies for its new freestanding hardware store in Berlin, N.J., on Dec. 1. The 20,600- square-foot store is located at 225 Route 73 and is Sears fourth neighborhood hardware store in the area, and its sixth in New Jersey.
 The store will create 35 to 40 new jobs, while providing do-it- yourselfers and professionals in the Berlin area with a wide variety of hardware and related products and services, said Clint Winterhalter, district manager for
Sears Hardware Stores. The store will be Sears fourth in the area in addition to Clementon, Glassboro and Turnersville.
 Among special features will be an "Answer Desk" staffed to answer questions about products and services offered by the store. Customer services available at the new store will be glass and screen repair for doors and windows, glass cutting, duplicate keys and lock rekeying, and exchange of propane tanks. For added customer convenience, shopping totes and carts will be available.
 Designed to provide a warm, pleasant shopping environment for both men and women, the store will feature bold, colorful graphics and bright overhead lighting. The functional design of the store will include open roof trusses, concrete floor, and industrial-style fixtures.
 "The Berlin store will feature electrical, plumbing, hardware and automotive products, lawn and garden supplies and equipment, hand and power tools, painting and decorating supplies and equipment, and cleaning supplies," said Winterhalter. In addition, the store will have an outdoor sales area with seasonal products.
 Sears Hardware Stores offer a full line of power tools featuring Craftsman, as well as models by Skil, Makita, Ryobi and DeWalt; plumbing products by Moen and Peerless; paint and decorating supplies by Dutch Boy, Olympic and Wagner; and lawn and garden equipment by Toro, Troy- Bilt, McCulloch and Homelite.
 In addition, the store will feature Sears well-known Craftsman hand and power tools and lawn and garden equipment, as well as Weatherbeater and Easy Living paints.
 Nationwide, Sears is opening approximately 20 of the freestanding hardware stores this year. There are approximately 85 freestanding hardware specialty stores in metropolitan areas to provide quality home improvement products and services for homeowners and professionals at convenient locations. The first store opened in suburban Chicago in 1983. The stores are in addition to approximately 800 Sears retail stores featuring Craftsman Home and Yard Centers located in regional malls and freestanding stores.
 -0- 11/23/93
 /CONTACT: Gordon L. Jones of Sears, 708-286-4726/


CO: Sears Merchandise Group ST: Illinois, New Jersey IN: REA SU:

MP -- NY049 -- 7266 11/23/93 12:23 EST
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Publication:PR Newswire
Date:Nov 23, 1993
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