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SEARS SEARCHES FOR TEEN MODELS

 HOFFMAN ESTATES, Ill., March 23 /PRNewswire/ -- Another side of the Sears "softer side" advertising campaign will feature girls who enter the teen model contest sponsored by Sears and 'TEEN Magazine.
 The "softer side" advertising campaign, launched last fall with an emphasis on Sears women's apparel assortments, is being expanded to include additional apparel merchandise such as men's, children's and juniors. The contest will provide an opportunity for three girls between the ages of 13 to 19 years old to experience modeling firsthand as part of Sears back to school ad in 'TEEN Magazine. The ad will feature clothing from Sears/Mainframe, the juniors department within Sears stores.
 Three grand prize contest winners will be flown to New York City for an exciting introduction to modeling. Prizes for each winner, worth approximately $2,500, will include a Sears/Mainframe wardrobe valued at $500, a beauty makeover, and a New York City tour, including an evening on the town with dinner and a Broadway show.
 Prizes for each of the seven runners-up will include a $200 Sears/Mainframe wardrobe. All winners will also receive a one-year subscription to 'TEEN Magazine.
 This is the fourth year for the contest which is officially called, "So You Want to Be A Model?" Last year's contest attracted more than 4,000 participants including grand prize winners Dana Davis of Springfield, Tenn., Kim Short of San Antonio, Texas, and Ch`eree Lujan of Tulsa, Okla.
 Entry forms are available in Sears/Mainframe Shops. Each entry must be accompanied by a color photograph that the entrant feels reflects her own individual style. No purchase is necessary. All entries must be returned to a Sears/Mainframe Shop by April 30, 1994.
 -0- 3/23/94
 /CONTACT: Linda Brown Blakley of Sears, 708-286-8862/
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CO: Sears ST: Illinois IN: REA SU:

TM -- NY072 -- 3178 03/23/94 17:22 EST
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Publication:PR Newswire
Date:Mar 23, 1994
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