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SEARCHING FOR HOLIDAY GIFT IDEAS? THE PALM'S HOME DELIVERY SERVICE IS ONLY A PHONE CALL AWAY

 SEARCHING FOR HOLIDAY GIFT IDEAS?
 THE PALM'S HOME DELIVERY SERVICE IS ONLY A PHONE CALL AWAY
 PHILADELPHIA, Oct. 13 /PRNewswire/ -- Trying to think of that perfect holiday gift for an outstanding employee or valued customer?
 With one toll-free call, you can have an assortment of prime grade steaks delivered to the special person directly from The Palm, America's famous steak house.
 Known for its succulent steaks and star-studded, saloon-like atmosphere, The Palm launched the Palm Pak, a mail-order delivery service featuring four selections of hand-cut, perfectly aged beef, to allow Palm customers to enjoy Palm quality steaks at home. Prices start at $100 for six 12-ounce filet mignon steaks. The Palm Pak also offers four 16-ounce New York sirloin steaks for $115, four 22-ounce prime Porterhouse steaks for $105 and a family-size selection of eight 12- ounce New York sirloins for $160 that's perfect for Christmas dinner.
 Since its inception in 1990, the Palm Pak has received an overwhelming response, manager Debbie Rocker says. "Half of our orders are repeat business every month. Many of our mail-order customers have eaten in one of our Palm restaurants (there are 12 nationwide), and can't believe they can enjoy the same quality steak that they get at the restaurants in their own homes."
 A combination of demanding managers and a special shipping process is the secret to the Palm Pak's tremendous success. "The Palm has built its reputation on its steaks," Rocker says. "We demand the best -- perfectly aged, exquisitely marbled, enormous steaks." Palm Pak steaks are vacuum-packed and shipped in dry ice and sawdust to ensure absolute freshness and quality. Orders are delivered to any location in the continental United States, generally within two days of ordering.
 All Palm Pak orders are fully guaranteed.
 Rocker says business is split equally between corporate and personal orders. "There are companies that place large orders every Christmas for their best customers or employees. And they often place an order for their own family and friends as well." The Japanese, known for their high standards for the beef they consume, have been extremely receptive to the Palm Pak concept.
 Orders can be placed by calling 800-388-PALM. Visa, MasterCard and American Express are accepted. Customers should place holiday orders by Dec. 16 to ensure delivery in time for Christmas.
 /delval/
 -0- 10/13/92
 /CONTACT: Anne B. Inman of LevLane Advertising & Public Relations, 215-667-7313, for The Palm/ CO: The Palm ST: Pennsylvania IN: LEI SU:


SM -- NYHFNS26 -- 9075 10/13/92 07:11 EDT
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Publication:PR Newswire
Date:Oct 13, 1992
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