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SEAGRAM APPOINTS C. RICHARD COFFEY AS SENIOR VICE PRESIDENT OF HUMAN RESOURCES

 NEW YORK, Nov. 19 ~PRNewswire~ -- The Seagram Company Ltd. today announced the appointment of C. Richard Coffey as senior vice president, human resources, effective Feb. 1, 1993, to coincide with the beginning of the company's fiscal year. He will report to Edgar Bronfman, Jr., president and chief operating officer of the Seagram Company Ltd.
 "Our commitment to the critically important human resource function is rooted in the belief that people are one of our most valued assets," said Mr. Bronfman. "An increasingly crucial aspect of this function is to ensure that the effective management of our global human resources is closely tied with our business objectives around the world. With more than 30 years of service in various disciplines at Seagram, Dick Coffey has the capacity and vision to invigorate and guide this function to benefit all of Seagram's employees," Mr. Bronfman stated.
 Mr. Coffey most recently was president of the Seagram Beverage Company, producer and marketer of Seagram's Coolers and other new adult alcohol beverages within the U.S. He joined Seagram in 1959 and has served in increasingly important sales, marketing and managerial capacities, including executive vice president-sales for the former Seagram Distillers Company and the Seagram Wine Company. In 1986 he was appointed president of the Seagram Wine Company and the following year was named president of the Seagram Beverage Company.
 The Seagram Company Ltd. is a leading global producer and marketer of distilled spirits, wines, fruit juices, coolers, and mixers, and sells its brands in more than 150 countries. Seagram manages its worldwide beverage operations through two major business units -- the Seagram Spirits And Wine Group and the Seagram Beverage Group -- and two United States-based specialized, premium wine operations, the Seagram Classics Wine Company and Seagram Chateau & Estate Wines Company. Subsidiaries and affiliates in 34 countries comprise the largest distribution system in the spirits and wine industry.
 -0- 11~19~92
 ~CONTACT: Chris Tofalli of Seagram, 212-572-1118~
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CO: Seagram Company Ltd. ST: New York IN: FOD SU: PER

SM -- NY059 -- 2864 11~19~92 12:04 EST
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Publication:PR Newswire
Date:Nov 19, 1992
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