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SEAGRAM ANNOUNCES APPOINTMENT OF JOSEPH J. FISCH AS PRESIDENT OF THE SEAGRAM BEVERAGE COMPANY

 NEW YORK, Nov. 19 ~PRNewswire~ -- The Seagram Beverage Company today announced the appointment of Joseph J. Fisch, Jr. as president of The Seagram Beverage Company, producer and marketer of Seagram's Coolers and other new adult alcohol beverages within the U.S. This appointment is effective Feb. 1, 1993, to coincide with the beginning of the Company's fiscal year. He will report to Edgar Bronfman, Jr., president of The Seagram Company Ltd.
 "A key element to the development of our executives is for them to serve in various disciplines within the Company," stated Mr. Bronfman. "Joe has demonstrated that he has the ideas and entrepreneurial drive needed to move The Seagram Beverage Company forward. Under his leadership, we expect to continue development of exciting new beverage products."
 Mr. Fisch joined Seagram in 1971 as a Market Research Analyst and later served in The House of Seagram's sales operations where he attained positions of increasing importance. In 1981 he was appointed vice president and division manager with The General Wine and Spirits division. In 1985, he was appointed vice president - general manager for the Eastern Division of the former Seagram Distillers Company. Since then, he has been responsible for several of The House of Seagram divisions, most recently as vice president - general manager, Atlantic~Pacific Region.
 The Seagram Beverage Company, a division of The Seagram Beverage Group, is responsible for the development, production and marketing of Seagram's Coolers in the United States. The Company also produces and sells in selected U.S. markets TAOS aperitif, a new adult alcohol beverage featuring sparkling spring water; Seagram's Spritzer, a new adult alcohol beverage with a light fruit taste, and 2 Calorie Quest, a premium adult soft drink that is made with spring water, 100 percent natural flavors and NUTRASWEET. The Seagram Beverage Company also manufactures and markets a full line of Seagram's Mixers. Seagram's Mixers are sold primarily in the eastern region of the U.S. and include Ginger Ale, Tonic Water, Collins Mixer, Club Soda, Seltzer and a variety of other mixers.
 The Seagram Company Ltd. is a leading global producer and marketer of distilled spirits, wines, fruit juices, coolers, and mixers, and sells its brands in more than 150 countries. Subsidiaries and affiliates in 34 countries comprise the largest distribution system in the spirits and wine industry. Seagram manages its worldwide beverage operations through to major business units -- The Seagram Spirits And Wine Group and The Seagram Beverage Group -- and two U.S.-based specialized, premium wine operations, The Seagram Classics Wine Company and Seagram Chateau & Estate Wines Company.
 -0- 11~19~92
 ~CONTACT: Chris Tofalli of Seagram, 212-572-1118~
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CO: Seagram Spirits and Wine Group ST: New York IN: FOD SU: PER

LR -- NY061 -- 2878 11~19~92 12:16 EST
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Publication:PR Newswire
Date:Nov 19, 1992
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