SDK Develops 'Gentle-to-Hair' New Curling Agent.Tokyo, Japan, Jan 11, 2006 - (JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) Newswire) - Showa Denko K.K. (SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). ) has developed a "gentle-to-hair" new curling agent that efficiently gives natural curling under weak acidic conditions. SDK today starts sample distribution of the new product, which will be sold under the trade name of Spiera. The conventional permanent wave lotions and curling agents cause hair to swell with alkalis for permeation, damaging hair substantially. SDK has developed the new curling agent effective under weak acidic conditions, combining its molecular design and organic synthesis technologies accumulated over the years. Specifically, as the surface of hair (cuticle cuticle /cu·ti·cle/ (ku´ti-k'l) 1. a layer of more or less solid substance covering the free surface of an epithelial cell. 2. eponychium (1). 3. a horny secreted layer. ) is hydrophobic hydrophobic /hy·dro·pho·bic/ (-fo´bik) 1. pertaining to hydrophobia (rabies). 2. not readily absorbing water, or being adversely affected by water. 3. while the inside of hair is hydrophilic hydrophilic /hy·dro·phil·ic/ (-fil´ik) readily absorbing moisture; hygroscopic; having strongly polar groups that readily interact with water. hy·dro·phil·ic adj. , SDK has synthesized a thiol-based compound having both hydrophobic and hydrophilic parts. This technology enables sufficient curling without swelling hair. The hairstyle fashion in Japan has a cycle of around 10 to 15 years as shown in the chart below. The fashion of coloring, which started in the middle of the 1990s, is showing signs of change. Furthermore, people are getting more health-conscious, seeking hairstyles less damaging and more fashionable. Spiera can meet such needs, replacing conventional permanent wave lotions and curling agents. It will also create a new "curling and coloring" market as the new product can safely be used with coloring agents. SDK will sell Spiera in Japan through Sasaki Chemical Co., Ltd., a trading firm specializing in raw materials for hair care products. Together with sales overseas, SDK is planning to achieve annual sales of \2 billion by 2010. For further information, contact: Organic Industrial Chemicals Department (Phone: 81-44-322-7230) IR & PR Office (Phone: 81-3-5470-3235) About Showa Denko K.K. Showa Denko (SDK)(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : 4004)(OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : SHWDF) is a major manufacturer and marketer of chemical products serving a wide range of fields ranging from heavy industry to the electronic and computer industries. SDK makes petrochemicals (ethylene, propylene propylene /pro·pyl·ene/ (pro´pi-len) a gaseous hydrocarbon, CH3CHdbondCH2. propylene glycol a colorless viscous liquid used as a humectant and solvent in pharmaceutical preparations. ), aluminum products (ingots, rods) electronic equipment (hard disks for computers), and inorganic materials (ceramics, carbons). The company has overseas operations and a joint venture with Netherlands-based Montell and Nippon Petrochemicals to make and market polypropylenes. In March 2001, SDK merged with Showa Denko Aluminum Corporation to strengthen the high-value-added fabricated aluminum products operations, and is today developing next-generation optical communications-use wafers. Source: Showa Denko K.K. Contact: Organic Industrial Chemicals Department +81-44-322-7230 IR & PR Office +81-3-5470-3235 Copyright [c] 2006 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K. |
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