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 LOS ANGELES, Sept. 2 /PRNewswire/ -- The E.W. Scripps Company (NYSE: SSP) of Cincinnati has launched the Los Angeles headquarters of Scripps Howard Productions and has appointed veteran production and broadcast executives David Percelay as president and Michele Brustin to head entertainment aspects of the company.
 Under a unique three-year pact, Percelay has hired Brustin, a former senior NBC programming executive and independent producer, to executive produce and supervise the development and production of entertainment properties for Scripps Howard Productions, as well as to consult with the company in its overall strategic direction in entertainment programming.
 Scripps Howard Productions will acquire, create, develop, produce and own product for domestic and international television, including prime-time series for network and first-run syndication, movies and miniseries for network, cable and pay cable television broadcast, along with news, information and entertainment services for the emerging multimedia marketplace.
 "Through our newspaper and television operations, we have been developers of information and entertainment content for more than a century," said Lawrence A. Leser, president and chief executive officer of The E.W. Scripps Company. "The development of Scripps Howard Productions is a natural progression for us."
 Said Percelay: "We have been afforded an unparalleled opportunity here in Los Angeles to develop the fourth leg of a company with deep and proud traditions in publishing, broadcasting and cable. As the business of electronic communication undergoes extraordinary change, we consider ourselves fortunate to enter this exciting era as a part of the Scripps Howard family.
 "Michele Brustin brings to Scripps Howard Productions an incomparable blend of skills in network development and expertise as an executive producer," said Percelay. "The role she will fill, we believe, is unique in our business."
 Previously, Percelay was managing partner of Jacobs & Gerber Entertainment, a unit of Jacobs & Gerber formed to bring that entertainment and broadcast marketing agency into new businesses, including teleg?ram development.
 During his tenure at Jacobs & Gerber Entertainment, Percelay fashioned a development umbrella for the company in conjunction with Universal Television covering movies for television and miniseries.
 He also launched Jacobs & Gerber into the movie trailer business through a wholly owned company, J&G Productions, which for the past two years has operated under an exclusive arrangement with Columbia Pictures, producing award-winning campaigns for major motion picture releases including "Boyz 'n the Hood," "The Prince of Tides," "A Few Good Men" and "In the Line of Fire."
 Percelay brought to Snowback Productions, Michael J. Fox's production company at Universal Studios, the rights to a true story that has inspired an hour-long, prime time drama now being written as a pilot script for CBS Entertainment. The project, which will not feature Fox as an actor, is being developed by writer/executive producer Jim Kramer, Fox, Matt Tolmach, who heads Fox's company, and Percelay. Kramer and Fox will executive produce the series. Percelay will co-executive produce. Tolmach will produce.
 From 1988 to 1990, he was a partner in the production company Sauter, Piller, Percelay Productions, which launched one of the first syndicated reality strip shows, "Group One Medical" for MGM/UA. During this period Percelay also wrote episodes for prime-time television series including "Hunter" (NBC/Stephen J. Cannell Productions) and "Hard Time on Planet Earth" (CBS/Disney), and co-wrote a two-hour teleplay for Warner Bros. Television/CBS.
 Percelay had a 12-year association with CBS, serving as vice president and station manager at KCBS-TV, Los Angeles, from 1985 to 1988, and as vice president of CBS News and as a vice president of the CBS Broadcast Group from 1982 to 1985. Prior to that, he was director of planning for KNXT-TV (now KCBS-TV) and manager of planning for the CBS owned television stations division in New York.
 Percelay received an MBA from the Harvard Business School in 1976 and graduated with honors from Brown University in 1974 with an AB in Economics.
 Brustin was a senior member of the NBC programming team that took part in the network's rise from third to first place during the Grant Tinker, Brandon Tartikoff, Jeff Sagansky era. As vice president, drama, at NBC from 1980 to 1986, she was responsible for what has been called one of the golden ages of the drama series on network television, which included "L.A. Law," "St. Elsewhere," "Remington Steele," "Miami Vice," "Crime Story," "A Year in the Life," "Hunter," "The A Team," "Knightrider," "Matlock," and the miniseries "V."
 From 1986 to 1988 she was vice president of all NBC comedy programs, including development and on-the-air. During that period, she developed "Empty Nest," "Alf," "Dear John," and "My Two Dads."
 After leaving NBC at the height of its success, Brustin founded her own independent production company and has developed pilots and movies for television including "Company of Darkness," "Ironside," "Knightrider," and "The Keys." She currently has an extensive development slate for all four networks.
 Prior to being a television executive, Brustin worked as executive director of the Illinois Arts Council, an executive with the Brooklyn Academy of Music, and the National Endowment for the Arts in theatre.
 Scripps Howard Productions plans to open its permanent offices in early November at The Water Garden in Santa Monica.
 The E.W. Scripps Company publishes 20 daily newspapers, owns and operates 10 large-market television stations, is a major cable operator, with over 680,000 subscribers, and owns United Media, a leading licensor and syndicator of news features and comics.
 Last week, The E.W. Scripps Company announced the creation of a new cable network -- The Home and Garden Television Network. The 24-hour national cable channel is scheduled to launch in fall 1994.
 -0- 9/2/93
 /CONTACT: Rich Boehne of The E.W. Scripps Company, 513-977-3826 or 606-781-4632 after hours; or Dick Lippin or Paul Nichols of The Lippin Group/LA, 213-965-1990, or Don Ciaramella or Paul Thomas of The Lippin Group/NY, 212-986-7080, all for Scripps Howard Productions/

CO: The E.W. Scripps Company; Scripps Howard Productions ST: Ohio, California IN: ENT SU: PER

KL -- CL009 -- 8412 09/02/93 12:13 EDT
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Publication:PR Newswire
Date:Sep 2, 1993

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