SCORE Conference 2005 will Attract Record Turnout; Event to Showcase Excellence in Loyalty Management Strategy, Customer Operations.

CHELMSFORD, Mass. -- The Omega Management Group Corp.:

Presentations, exhibits will focus on how improving customer and
employee satisfaction through best practices and use of right
technology leads to highly profitable, long-term customer
relationships

   Omega's NorthFace ScoreBoard(SM) Awards Dinner will be highlight
of event

The Omega Management Group Corp. announced today announced that a record number of attendees are expected for SCORE Conference 2005 - Symposium for Customer Operations and Relationship Exposition. Co-produced with CRMI (Customer Relationship Management Institute), the event is being held April 18-21 at the Seaport Hotel in Boston.

This will be the third and largest annual Omega-CRMI event, and will focus on helping companies increase product and service revenues by implementing the right loyalty management strategy and CRM technology to maximize customer and employee satisfaction and retention. "While most events are broad in scope, SCORE Conference 2005 is focused squarely on loyalty management and customer operations issues -- and how mastering these disciplines increases revenues and profits," said John Alexander Maraganis, president and CEO of Omega.

The conference is targeted for chief customer officers, VPs of customer service, chief information officers, senior decision makers in customer service, quality management, sales, marketing, human resources, and other executive management personnel.

The highlight of SCORE Conference 2005 is the presentation of NorthFace ScoreBoard(SM) Awards for 2004. The award program, now in its fifth year, recognizes companies who, as voted by their customers, have achieved excellence in customer satisfaction during the prior year.

"In today's challenging business climate, maximizing customer loyalty and retention is more important than ever," said Richard J. Castellano, president of CRMI. "Every company has a specific strategy for core business functions like sales, marketing, service and product development. But the same vision and planning is required to create a strategy for building customer loyalty, and that's exactly what attendees will learn to do at SCORE Conference 2005," Castellano said. "Attendees are sure to leave the conference buzzing with new ideas and techniques they can use right away."

Best-in-class industry leaders will present stimulating new concepts for employee motivation, employee rewards, customer satisfaction, incentive-based compensation, customer retention, customer loyalty -- and how all are linked to increasing revenues and profits. Chief customer officers and service executives from leading companies will present thought provoking case studies. Compelling new hands-on pre- and post-conference workshops will focus on increasing customer satisfaction, loyalty, retention and developing customer service and support operations that produce high margins.

Industry Leaders Show Their Support

Top companies and industry associations who thus far have signed on as sponsors of SCORE Conference 2005 include: Adesso Systems (www.adesso.com), AFSMI (Association for Service Management International; www.afsmi.org), Axeda Systems (www.axeda.com), HDI (Help Desk Institute; www.thinkhdi.com), Incentive Logic (www.incentivelogic.com) and Rainmaker Systems (www.rmkr.com). Media sponsors include: ContactCenterWorld.com (www.contactcenterworld.com), CRM Media (www.destinationCRM.com), Customer Inter@action Solutions (www.cismag.com) and CRMxchange (www.crmxchange.com).

About Omega

Since 1984, the Omega Management Group Corp. has been a recognized expert in developing and implementing customer and employee loyalty management strategy that lead to increased product and service revenue and profits. The loyalty management services include customer and employee surveys, employee incentive programs, key account retention strategies, win-back strategies, competitive benchmark studies, and marketing of customer satisfaction results to employees, customers and the marketplace.

About CRMI

The Customer Relationship Management Institute (CMRI) develops and delivers seminars, webinars and white papers focusing on best practices in customer and employee satisfaction, loyalty and retention, as well as incentives that boost employee productivity and performance. Since 2002, hundreds of customer care and human resource professionals from scores of America's top companies have benefited from these comprehensive programs.

For more information on Omega, CRMI and SCORE Conference 2005, visit www.omegascoreboard.com or call [phone].

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