Printer Friendly

SATURN IS 1991 CHAMP IN NEW-CAR SALES PER DEALER, SAYS AUTOMOTIVE NEWS

SATURN IS 1991 CHAMP IN NEW-CAR SALES PER DEALER, SAYS AUTOMOTIVE NEWS
 DETROIT, March 23 /PRNewswire/ -- For the first time in 15 years, a domestic make is the leader in new-car sales per dealer, Automotive News reports in its March 23 edition.
 Saturn, the youngest of the General Motors entries, averaged 776 deliveries per outlet in 1991 to beat Honda by more than 100 units. Honda was the car champion in 1989 and 1990.
 The last time a domestic car finished on top was 1976, when Chevrolet edged Toyota by three sales per store.
 In combined car and light-truck sales per dealership, Toyota was the leader for the third year in a row. But Saturn made it close even though its retailers don't sell trucks. Toyota dealers averaged 789 car-truck sales to Saturn's car-only count of 776.
 Aside from Saturn's victory in the car column, the Big 3 didn't have much to cheer about in 1991 sales averages. Buick, up four units, was the only other domestic car to post an increase. Saturn went on sale Oct. 25, 1990, and averaged 43 deliveries per outlet that year.
 The results weren't any brighter on the import side. Among the major players, only Acura, Infiniti, Isuzu and Saab improved their sales per dealer.
 Automotive News notes that sales per dealer are another way of keeping score in an industry that lives by the numbers. They measure the relative value of a franchise by showing the relationship between the number of new-vehicle sales and the number of dealers selling those vehicles.
 The averages do not indicate actual sales. For example, Saturn averaged three times as many car sales per outlet as Chevrolet last year, but Chevrolet sold nearly 16 times as many cars as Saturn.
 As they have in recent years, Japanese makes dominated the top 10 in 1991. On the car side, Honda, Toyota, Lexus, Acura, Infiniti, Nissan and Mitsubishi snared second through eighth places in the Automotive News compilation. South Korea's Hyundai was ninth, and Chevrolet and Japan's Mazda tied for 10th.
 Japanese makes won seven of the top 10 spots in the combined car- truck standings. Saturn was second; Ford was fifth; and Chevrolet was eighth. The other places went to Toyota, Honda, Lexus, Nissan, Acura, Mazda and Mitsubishi. Honda, Lexus and Acura -- along with Saturn -- made the car-truck honor roll on the basis of their car sales per dealer.
 A look at the combined car-truck sales per dealer indicates the importance of pickups, vans and sport-utilities to many of the top franchises.
 Trucks gave Toyota the highest average of any make retailed in this country. Toyota was third in cars, far behind Saturn and Honda. But adding trucks -- which Saturn and Honda don't sell -- put Toyota in first place in the Automotive News rankings.
 Ford was 12th in car sales per dealer, but it was fifth in combined car-truck deliveries. Dodge moved up even more: it was 23rd in cars and 12th in cars and trucks.
 Trucks accounted for 58 percent of Dodge's sales per dealer and 53 percent of Ford's. Chevrolet and Plymouth were close to half and half. Trucks made up 48 percent of sales per dealer for each.
 Automotive News is published each Monday in Detroit by Crain Communications Inc., which publishes 25 business and consumer magazines and newspapers.
 -0- 3/23/92
 /CONTACT: Jack Teahen of Automotive News, 313-446-0362/ CO: Automotive News; Saturn Corporation ST: Michigan IN: AUT PUB SU:


SM -- DE001 -- 0416 03/23/92 09:05 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 23, 1992
Words:584
Previous Article:MICHIGAN TRAVEL BUREAU DIRECTOR NAMED
Next Article:ZWEIG FUND DECLARES DISTRIBUTION OF 29 CENTS
Topics:


Related Articles
GENERAL MOTORS REPORTS SALES
GENERAL MOTORS REPORTS SALES
GENERAL MOTORS REPORTS SALES
GM REPORTS 10-DAY SALES
GENERAL MOTORS REPORTS SALES
DEALERSHIP DECLINE IS STEEPEST SINCE 1982, ACCORDING TO AUTOMOTIVE NEWS
GENERAL MOTORS REPORTS SALES
GENERAL MOTORS REPORTS SALES
GENERAL MOTORS REPORTS SALES
General Motors Vehicle Sales - October 1996

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters