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SATHERS BREAKS NEW GROUND IN THE SUGAR-FREE CATEGORY

 ROUND LAKE, Minn., Nov. 30 /PRNewswire/ -- Sathers, a leading general line candy manufacturer, recently began introducing its new line of hanging bag sugar-free candy sweetened with NutraSweet(R). The line, which will complement Sathers' current 2/$1.00 sugar-free line, is presented in bold new printed film bags which prominently bear the NutraSweet logo and flag the benefit of "A Great New Taste."
 "We are excited to be introducing the first sugar-free hanging bag candy line sweetened with NutraSweet," stated Mike Halverson, director of marketing at Sathers. "These products which are high in quality and provide a richer, more intense flavor, will be welcomed by anyone who wants to control the amount of sugar in their diet," commented Halverson.
 NutraSweet, which has an awareness level of 99 percent among consumers, recently received approval for the confectionery category. For more information, call 800-533-0330.
 -0- 11/30/93
 /CONTACT: Yale Gordon of Yale Gordon + Associates, Inc., 708-272-8584/


CO: Sathers ST: Minnesota IN: FOD SU: PDT

WB-CK -- NY123 -- 8983 11/30/93 19:16 EST
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Publication:PR Newswire
Date:Nov 30, 1993
Words:172
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