SAP launches industry-specific CRM solution.SAP AG (company) SAP AG - (Systeme, Anwendungen, Produkte in der Datenverarbeitung - German for "Systems, Applications and Products in Data Processing") A company from Germany that sells the leading suite of client-server business software. The US branch is called SAP America. recently announced the latest release of mySAP Customer Relationship Management (mySAP CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ). SAP claims that with a set of industry-specific and core CRM functionality to support end-to-end customer-centric processes, the solution addresses the unique needs of manufacturing and services companies in 23 industries. The new release of mySAP CRM offers an upgrade path for existing customers and provides a modular approach for incremental implementation to help companies leverage their infrastructure and achieve faster return on investment. mySAP CRM leverages the SAP NetWeaver technology platform to enable multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple interaction processes through a collaborative services architecture for enhanced analytics, marketing, sales and service functionality. The announcement was made at SAPPHIRE '03, SAP's international customer conference, held in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. in June. mySAP CRM incorporates additions to existing industry capabilities, helping enable more than 280 end-to-end industry-specific processes tailored to directly impact business objectives. Global customers, such as Adobe, AstraZeneca, Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , Colgate-Palmolive, the Florida Department Florida is a department (departamento) of Uruguay. Population and Demographics As of the census of 2004, there were 68,181 people and 21,938 households in the department. The average household size was 3.1. For every 100 females, there were 100.4 males. of Revenue, Hydro-Quebec, Interbrew Group, International Paper, Merckle ratiopharm, Nestle, Siemens, Southwestern/Great American, Tetra Pak, Volkswagen Financial Services AG and others, representing a range of industries, are planning to implement the newest version of mySAP CRM, according to the company. Recognizing that companies in different industries have distinct business challenges and unique customer processes, products and services, SAP has leveraged its industry experience to build its comprehensive CRM solution. Each industry is marked by critical processes that, when executed effectively, can have the greatest impact on business success. To meet these customer priorities, SAP offers end-to-end processes beyond traditional CRM processes that adapt to each industry's environment to deliver bottom-line results faster and leverage existing technology for lower total cost of ownership, mySAP CRM provides solutions for industries including: automotive; chemicals and pharmaceuticals; engineering, construction and operations; consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and ; high tech; industrial machinery and components; leasing; media and entertainment; oil and gas; professional services; public sector; retail; telecommunications and utilities. www.sap.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion