SAP announces new mySAP CRM.SAP AG (company) SAP AG - (Systeme, Anwendungen, Produkte in der Datenverarbeitung - German for "Systems, Applications and Products in Data Processing") A company from Germany that sells the leading suite of client-server business software. The US branch is called SAP America. , a provider of collaborative business solutions, has announced the newest version of mySAP CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , a culmination of enhancements to deliver new abilities across key business processes for the telecommunication, public sector and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industries, as well as key cross-industry business capabilities (e.g., service management, marketing resource management and mobile sales for handhelds). Powered by the SAP NetWeaver platform, with embedded analytics and enhanced dash-board-like analytical applications, the new version of mySAP CRM focuses on assisting customers in enhancing user productivity by empowering users with a complete view of all relevant information from diverse enterprise systems to drive insight, decisions and cross-enterprise collaboration. Cross-industry additions include the following: enhanced marketing capabilities; enhanced sales capabilities; and enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information; capabilities. Embedded analytics in mySAP CRM 2005 aim to bridge the gap between operational, collaborative and analytical processes for "role-relevant insight" (e.g., new account planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. capabilities). Also, ease-of-use has been enhanced in order to boost productivity (e.g., a more intuitive user interface leveraging the enterprise portal See corporate portal. , Web application and business intelligence capabilities of SAP NetWeaver). Modular elements of mySAP CRM 2005 are currently being evaluated by customers. The complete and newest version will be globally available in October of 2005. www.sap.com |
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