SANTA CLAUS ISN'T COMING TO TOWN ANYMORE ICONIC HOLIDAY PARADE CANCELED.Byline: RICK COCA Staff Writer HOLLYWOOD -- Go ahead, pout and cry. Santa Claus Santa Claus: see Nicholas, Saint. Santa Claus jolly, gift-giving figure who visits children on Christmas Eve. [Christian Tradition: NCE, 1937] See : Christmas Santa Claus won't be coming to town. After 75 years featuring the best Tinseltown had to offer, the Hollywood Christmas Parade The Hollywood Christmas Parade took place every year for 75 years on the weekend after Thanksgiving in the Hollywood community in Los Angeles, California, United States. The parade's 3. has been canceled. Organizers said dwindling dwin·dle v. dwin·dled, dwin·dling, dwin·dles v.intr. To become gradually less until little remains. v.tr. To cause to dwindle. See Synonyms at decrease. attendance, poor sponsor support and a dearth of A-list talent made the $1 million annual effort too much of a financial strain on the Hollywood Chamber of Commerce. "That sucks," said Abby Jaime, 19, of Pico Rivera outside Grauman's Chinese Theatre  The of this article or section may be compromised by "peacock terms".You can help Wikipedia by removing peacock terms. , upon hearing the news. Jaime has attended several of the annual parades with her family and watched it on television when she couldn't attend. "I loved the (marching) bands," Jaime said. "And seeing all the celebrities, the ambiance am·bi·ance also am·bi·ence n. The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . . ." Held the first Sunday after Thanksgiving, the parade was created in 1928 to draw Los Angeles residents to the Hollywood area during the holiday shopping season. In the parade's heyday, hundreds of thousands of fans came out to see golden era stars such as Jimmy Stewart, John Wayne, Bob Hope and Mary Pickford serve as grand marshals. Through the years, millions more watched on local and national television broadcasts. Over the past decade, organizers said, the parade lost money about half the time as the chamber struggled to secure advertising dollars and a television contract needed to guarantee celebrity participation. "We've been looking to save this parade for 10 years," said Leron Gubler, Hollywood chamber president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The outlook has looked shaky all that time. We've explored every option possible. We always had hoped to turn it around. For us, it's very sad to have to make this announcement." rick.coca(at)dailynews.com (818) 713-3329 CAPTION(S): photo Photo: Silent screen star Lily Damita posed for this cheesecake publicity photo heralding the first Santa Clausland Parade in 1928, which consisted of a sleigh sleigh: see sled. , two reindeer, one movie star and Santa Claus. It was the forerunner to the Hollywood Christmas Parade. Bruce Torrence Historical Collection |
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