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SANDERS AND THE COFFEE BEANERY JOIN FORCES

 UTICA, Mich., Nov. 23 /PRNewswire/ -- On Tuesday, Nov. 23, Sanders Systems, Inc. began retailing Coffee Beanery products at two of its metro Detroit-area locations. Each Sanders shop, one located at 17043 Kercheval in Grosse Pointe and one in the Livonia Mall at Seven Mile and Middlebelt, is featuring a variety of The Coffee Beanery's packaged, whole-bean coffees including such favorites as Hazel Nut, Irish Cream and Vanilla Nut Cream. In addition, each store is serving fresh-brewed Coffee Beanery coffee at its lunch counter/restaurant facility.
 JoAnn Shaw, president of The Coffee Beanery, Ltd., headquartered in Flushing, Mich., said she is excited about working with Sanders. "I feel this venture will benefit The Coffee Beanery because Sanders has such a great name. This will give people who have not yet been exposed to our products a chance to try them and, hopefully, we'll be able to turn Sanders customers into real Coffee Beanery fans as well."
 Shaw, who was raised in Flint, Mich., by parents originally from Detroit, recalled that Sanders was a household name throughout her childhood. Now, she said she is glad for the opportunity to be a part of the Sanders tradition. "We're very happy to be working with the Sanders management team," said Shaw. "There seems to be a great synergy between the two companies." She said her outlook on future opportunities is bright.
 "If this relationship works well," said Shaw, "when Sanders expands down the road, so will The Coffee Beanery."
 James Brasier, president of Sanders Systems, Inc., said he feels that The Coffee Beanery is a perfect tie-in for Sanders. "The strong brand image of Coffee Beanery products lends itself well to the quality image we have been working to reinstate in the Sanders retail shops since acquiring them in April of this year," said Brasier. "This new relationship will be highly beneficial for both parties."
 "Association with the Sanders name," he stated, "will benefit The Coffee Beanery in the metro Detroit market because of Sanders' long- standing reputation here. At the same time, the presence of Coffee Beanery products in Sanders outlets will take us one step further toward achieving our goal of revitalization by helping breathe new life into the existing shops. Like other newly available products," said Brasier, "the specialty coffees will be a nice complement to everyone's traditional Sanders favorites."
 As indicated by Brasier, the joint venture between Sanders Systems and The Coffee Beanery, Ltd. represents many positive changes taking place in the Sanders retail shops. Other recent changes include the addition of new product lines, such as Fancy Fruits, a collection of fruit butters, preserves and toppings, new Special Selection chocolates and a variety of flavored popcorns. Sanders has also recently launched a brand new mail-order program, whereby customers can send Sanders products to friends and family throughout the country by simply dialing 1-800-3-SANDERS.
 For more information, please contact Deanna Erickson, director of marketing, Sanders Systems, Inc., 48380 Van Dyke, Utica, MI 48317, 313-739-4499.
 -0- 11/23/93
 /CONTACT: Deanna Erickson, director of marketing of Sanders Systems, 313-739-4499/


CO: Sanders Systems, Inc.; The Coffee Beanery, Ltd. ST: Michigan IN: LEI FOD SU: JVN

JG -- DE037 -- 7432 11/23/93 17:13 EST
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Publication:PR Newswire
Date:Nov 23, 1993
Words:532
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