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SANCTUARY WOODS SIGNS DEVELOPMENT/LICENSING DEAL WITH COMEDY CENTRAL CABLE NETWORK

 LAS VEGAS, Jan. 4 /PRNewswire/ -- Sanctuary Woods Multimedia Inc. (NASDAQ: SWMCF; Vancouver: SWD.V), a leading developer of family-oriented entertainment and educational CD-ROM titles, and COMEDY CENTRAL, the only all-comedy cable network, have signed a licensing and development agreement wherein the two companies will collaborate to develop a new genre of interactive CD-ROM and interactive television titles that use comedy as a theme. The first products from the joint venture will be available on CD-ROM in Q4 1994.
 Available in 30 million homes nationwide, COMEDY CENTRAL features an eclectic mix of original programming, stand-up comedy, sketch comedy, classic television shows and movies.
 Under the agreement, Sanctuary Woods and COMEDY CENTRAL will work together to create, script and design interactive comedy products. Sanctuary Woods will lead the development, and COMEDY CENTRAL will provide content, including the COMEDY CENTRAL brand name, writing/producing assistance and talent and promotional services.
 In addition, the agreement allows Sanctuary Woods to license COMEDY CENTRAL-owned property for use in interactive media. Products created from the joint effort could include assets from any number of COMEDY CENTRAL's original programs, including "Pepsi's A-list," featuring the biggest and brightest names in comedy; "Stand-up, Stand-up," stand-up comedy clips presented by theme; or "Comic Justice," an urban minority stand-up and sketch comedy showcase.
 "Because comedy has such wide appeal, it is a logical vehicle both for existing interactive software users and to attract new audiences," said Scott Walchek, president of Sanctuary Woods. "And as Sanctuary Woods enters this new area, COMEDY CENTRAL is an ideal partner. Our agreement with them gives us access to the best talent and existing material in the field of comedy and entertainment for adults."
 "We are delighted to be one of the first comedy caravans to enter the communication superhighway," said Steve Mark, senior vice president of legal and business affairs, COMEDY CENTRAL. "We're excited to work with Sanctuary Woods to create a new category of entertainment products. Interactive comedy products are the first step in what we believe will be a long, fruitful partnership with Sanctuary Woods that will take us to new areas, including interactive television."
 COMEDY CENTRAL is currently available in more than 30 million homes nationwide. COMEDY CENTRAL is owned by Comedy Partners, a 50-50 joint venture between Home Box Office and Viacom International Inc. COMEDY CENTRAL is a registered trademark of Comedy Partners.
 Sanctuary Woods Multimedia Inc. distributes its interactive media titles on CD-ROM for Windows PC, Macintosh and 3DO platforms. Current titles include "Shelley Duvall's It's a Bird's Life," "Dennis Miller That's News to Me," "The Awesome Adventures of Victor Vector & Yondo" Series, "The Hawaii High" Series and "Sitting on the Farm."
 Founded in 1988, with headquarters in Victoria, British Columbia, Sanctuary Woods Multimedia Corp. is a public company currently traded on NASDAQ (SWMCF) and the Vancouver Stock Exchange (SWD.V). Sanctuary Woods Multimedia Inc., a subsidiary of Sanctuary Woods Multimedia Corp., has sales, marketing and operations headquarters in San Mateo, Calif.
 -0- 1/4/94
 /CONTACT: Kristy Sager of Sanctuary Woods, 415-578-6349; or Tony Fox or Jodi Geiger of COMEDY CENTRAL, 212-767-8748/
 (SWMCF)


CO: Sanctuary Woods Multimedia Inc.; COMEDY CENTRAL ST: California, British Columbia IN: CPR ENT SU: LIC JVN

RB-TM -- SF005 -- 8744 01/04/94 07:59 EST
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Date:Jan 4, 1994
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