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SAMSUNG Electronics DLP HDTVs Endorse ATI As The Digital TV Technology Leader.


MARKHAM, Ontario -- ATI Technologies Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) ) (TSX:ATY):

New HDTVs optimized for performance with Xilleon(TM) 226 and Theater(TM) 313

ATI Technologies Inc. (NASDAQ:ATYT) (TSX:ATY) announced today that SAMSUNG Electronics Co. Ltd. has chosen Xilleon(TM) 226 and Theater(TM) 313 for its new line-up of DLP (Digital Light Processing) high-definition digital televisions. These new DLP HDTVs take advantage of the high quality display features in Xilleon 226, while delivering reception capabilities thanks to Theater 313.

Currently available in the United States and Korea, the core range of SAMSUNG DLP HDTVs, featuring Xilleon 226 and Theater 313, include HLR-4266W, HLR-4677W, HLR-5087W, HLP-5067W, HLR-5067W, and HLR-5688W.

As a continuation of the cooperative alliance established in 2003, SAMSUNG has selected ATI's Xilleon and Theater chips in their series of mainstream to premium HDTVs for the worldwide market. Unit sales for the United States HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  market alone is expected to reach 11.9 million in 2006 and 16.2 million in 2007 according to the Consumer Electronics Association.

"SAMSUNG recognizes ATI for world class DTV semi-conductor capabilities matched by visual display technical leadership," said Mr. BooKeun Yoon, Senior Vice President of Samsung Digital Media Network, SAMSUNG Electronics. "SAMSUNG chose ATI based on the company's DTV expertise combined with market leading features."

"ATI is very proud to deliver market leading HDTV technology with Samsung -- one of the world's largest consumer electronics manufacturers," said Daniel Eiref, Director of Marketing, DTV group, ATI Technologies Inc. "Together ATI and SAMSUNG will be able to deliver an exceptional lineup of HDTVs featuring Xilleon and Theater to customers who will benefit from outstanding HD reception and display."

Xilleon 226 integrates into a single chip all the processing, graphics, video, audio, and I/O (input and output) capabilities needed in a set-top box or digital TV. Included are a 300MHz MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. (R) CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 (central processing unit See CPU.

(architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers
), dual-HD (high-definition) capable MPEG decoder, audio decoder, dual display engine, 2D and 3D graphics engine, conditional access, transport demultiplexers, PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 (Peripheral Component Interconnect See PCI.

(hardware) Peripheral Component Interconnect - (PCI) A standard for connecting peripherals to a personal computer, designed by Intel and released around Autumn 1993. PCI is supported by most major manufacturers including Apple Computer.
), USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 (universal serial bus See USB.

(hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission.
), and hard disk drive interfaces. Xilleon 226 also features spatial-temporal adaptive deinterlacing to ensure the highest quality video output.

The Theater 313 incorporates a universal QPSK (quadrature phase shift keying) forward data channel (FDC) receiver and a BTSC/Dual FM demodulator See demodulate.
Demodulator

A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector.
 and decoder. Theater 313 is configurable to operate in either the ITU-J.83B/SCTE DVS-031 compliant 64 QAM or 256 QAM modes used by digital cable systems, the NTSC analog system, or the ATSC compliant 8VSB mode used in digital terrestrial broadcasting. For digitally modulated input signals (QAM or 8VSB), Theater 313 outputs a parallel or serial MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  compliant transport stream.

ATI Technologies will be exhibiting its DTV solutions at The National Show 2005 at booth 6588 and at CableNET at Moscone Center, San Francisco from April 3 to 5, 2005.

About SAMSUNG Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processor unit (GPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9SOUT
Date:Apr 1, 2005
Words:744
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