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SALSA FOR EVERY TASTE FROM DOOR-TO-DOOR TO BIG TIME.


Byline: PATRICK ST. MICHEL Special to the Daily News

ANTELOPE ACRES -- Business people know they've made it when emerging entrepreneurs seek out their advice.

Case in point: Tina Bonsall.

On a recent Monday morning, Bonsall graciously shared business tips with Sandi Harding, an Antelope Valley This article is about the Los Angeles County region. For the census-designated place in Wyoming, see Antelope Valley-Crestview, Wyoming.

The Antelope Valley
 resident looking to launch an all-natural cookie cookie

File or part of a file put on a Web user's hard disk by a Web site. Cookies are used to store registration data, to make it possible to customize information for visitors to a Web site, to target Web advertising, and to keep track of the products a user wishes to
 enterprise.

``If people had given me advice at the start, I wouldn't have had as many hardships,'' Bonsall says from behind her desk at Tinita's Homestyle Salsa in Antelope Acres.

The mentor-status Bonsall currently enjoys could hardly be imagined when she first started selling her homemade home·made  
adj.
1. Made or prepared in the home: homemade pie.

2. Made by oneself.

3. Crudely or simply made.

Adj. 1.
 dip door-to-door in 2003.

These days Bonsall's salsas Salsas is a Portuguese parish in the district of Bragança. The population in 2001 is 424, its density is 16.5/km² and the area is 25.76 km².  -- which now come in 20 different varieties -- are sought out by television personalities and big-time Hollywood producers, as well as regular folks who have taken to Tinita's unique blends.

The former homemaker stepped into the salsa market using a family recipe after attending a business expo.

``Everybody always wanted me to market my salsa,'' Bonsall says. ``So I said, `What the heck? Go for it.' And I did.''

The Quartz Hill native took her family's 100-year-old salsa recipe, added her own personal touches and began selling her culinary creation to her neighbors. In short order, local stores became interested in the salsa, and started stocking the product on their shelves.

After her first year, Bonsall says she sold about 40,000 jars of salsa. Profits have been skyward sky·ward  
adv. & adj.
At or toward the sky.



skywards adv.
 since.

``Our first year, we made $15,000,'' she says. ``This year, my third year, we estimate making about $250,000.''

As more money started accumulating, Bonsall opened up an 1,800 square-foot store in Antelope Acres in 2004. The business attracts a solid following.

``We get about 18 people in the store on an average weekday,'' Bonsall says. ``On the weekends, we get around 30 to 40 visitors.''

Much of Tonita's salsa is made right on the store's premises, with the help of Bonsall's family.

When she first launched her salsa start-up, her family was more than skeptical.

``They thought I was crazy,'' she says with a laugh.

Her family has since warmed up to her enterprise, and now help her pump out various flavors ranging from Strawberry Mango Peach, Pure Honey and Fig in heat levels running from ``mild'' to ``flaming flaming - flame .'' Her current pet project is a peanut butter salsa.

``I just experiment with what tastes good,'' Bonsall says. ``I'm really putting my tastebuds to the test.''

Her experimentation has paid off: earlier this year, the Lancaster JetHawks The Lancaster JetHawks are a minor league baseball team in Lancaster, California, USA. They are a Class-A Advanced team in the California League, and are a farm team of the Boston Red Sox.  began offering Tinita's Salsa at Clear Channel Stadium.

Her salsa is stocked at Whole Foods Markets across California. The QVC QVC Quality Value Convenience
QVC Question Valid Command
 shopping network may soon sell her dip over the air.

She also is seeing success on the Web, where her newly established online store has sent out over 400 orders since April.

Tinita's Homestyle Salsa has even caught tinseltown's eye, notably that of film producer Peter MacGregor Scott.

``He ordered one of every salsa that we sold,'' she says. ``It was going to a big producer event.''

Scott, who has produced films such as ``The Fugitive'' and ``Born in East L.A.,'' invited Bonsall and her family over to his home for breakfast.

Tinita's celebrity clientele also extends to the small screen. Huell Howser Huell Burnley Howser (born 18 October 1945 in Gallatin, Tennessee) is a television personality best-known for his travel shows for PBS affiliate KCET.

Howser's shows - California's Gold, California's Golden Parks, California's Water, Visiting...
, host of PBS' ``California Gold California Gold were an American soccer team, founded in 1998. The team was a member of the United Soccer Leagues Premier Development League (PDL), the fourth tier of the American Soccer Pyramid, until 2006, when the team left the league and the franchise was terminated. ,'' featured the small Antelope Acres store in an episode earlier this year.

Howser now orders some every week, Bonsall said.

Even with star-studded shoppers and increasing success, Bonsall says she still has big plans for her bustling bus·tle 1  
intr. & tr.v. bus·tled, bus·tling, bus·tles
To move or cause to move energetically and busily.

n.
Excited and often noisy activity; a stir.
 business.

``I would like to have a big warehouse out here,'' she says. ``I'd also like a 4,000 square foot kitchen here.''

Bonsall may have lofty goals, but says she still takes pleasure in simple customer satisfaction.

``Just seeing the customer's face when they eat it, and just loving it and saying it's the best salsa they have ever had,'' she says. ``It gives me a sense of gratefulness that people really enjoy it.''

Visit Tinita's Homestyle Salsa 47904 90th St. W. in Antelope Acres, or call at (661) 728-0188.

CAPTION(S):

photo

Photo:

(color -- ran in AV edition only) Tina Bonsall began selling her homemade salsa in 2003, going door to door to earn about $15,000. Three years later, Tinita's Homestyle Salsa is sold at supermarkets across the region, including Whole Foods, raking raking

of an elephant—see back raking.
 in $250,000.

Jeff Goldwater/Daily News
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Jun 27, 2006
Words:723
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