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SALON SURVEY RESULTS PROVIDE CUTTING EDGE DATA FOR CONSUMERS; '92 BEAUTY SALON PRICES JUST A HAIR HIGHER

 CHICAGO, Feb. 24 /PRNewswire/ -- The current price for a shampoo, cut and style at your neighborhood salon shouldn't make your hair stand on end. That's according to the 1992 Survey of Salon Owners conducted by Modern Salon magazine. The national average price of $18.60 remains pretty much unchanged compared to prices of two years ago. Price for cut and perm is also about the same: a few pennies under $45. And don't worry about being clipped with the price of a manicure. It's still only about $10.43.
 Modern Salon magazine and Vance Research Services conduct the let- your-hair-down survey for the professional salon industry every two years, the only survey of its kind in the industry.
 Facts developing from the 1992 survey include:
 -- Waiting too long to let down your hair?
 A frustrating wait can be enough to curl your hair, but according to Modern Salon magazine you should not have to wait long for service at the typical salon. Citing her magazine's recent survey of salons, editor Mary Atherton says the typical stylist's chair is occupied only 73 percent of the time. "If you're encountering long waits," she says, "consider changing the time of day you visit your salon."
 -- More Americans sailing under false colors
 There's a growing demand for professional hair coloring, according to a survey by Modern Salon magazine which says half the salons reported an increase over last year's hair coloring business. Apparently, too, clients aren't splitting hairs over the cost, which averages just under $25 for permanent color.
 -- Put on a very facial new face
 Beauty is said to be only skin deep. If so, we're fortunate, because today, four of 10 salons offer facials and waxing services, according to Modern Salon magazine in its latest national survey of salons. The average price to step up and face the music for a facial is $32 and some change.
 -- We're going out in style
 Three-fourths of U.S. salons (no, not saloons) sell take-home products such as hair spray. If you're typical of those who purchase take-out beauty at your salon, you're leaving behind just about $11 each visit for hairspray, conditioners, shampoos, mousses, gels and the like. So says the 1992 Salon Owner Survey conducted by Modern Salon magazine.
 -- Plastic provides pretty payment
 We're using credit cards at about a third of the U.S. salons we go to for cuts, perms and other services, according to Modern Salon magazine's recent survey of salon owners. Plastic is in style for both male and female clients, the report says.
 -- Coming through recession with flying colors
 In its most recent survey, Modern Salon magazine reports six out of 10 salon owners believe their business will clip along at an increasing rate this year, primarily because of increased demands for hair coloring and perm services.
 -0- 2/24/93
 /NOTE TO EDITORS: The 1992 Salon Owner Survey is based on a sampling from 3,000 salons nationwide. A similar survey is conducted every two years by Modern Salon, a trade magazine edited exclusively for the professional salon industry. Conducted as a service to the industry, the surveys supply beauty manufacturers, distributors and salon owners with the most timely and complete data available regarding the American salon owner and his/her business. Modern Salon is published monthly in Lincolnshire, Ill., by Vance Publishing corp.
 /CONTACT; Mary Atherton, editor of Modern Salon magazine, 708-634-2600/


CO: ST: Illinois IN: SU: ECO

CK -- NYFNS1 -- 9706 02/24/93 07:30 EST
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Date:Feb 24, 1993
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