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SAFEWAY INC. OFFERS ITS SHOPPERS AUTOMATIC SAVINGS WITHOUT HAVING TO CLIP COUPONS -- 'THE SAFEWAY SAVINGS CLUB,' STARTING JAN. 8

SAFEWAY INC. OFFERS ITS SHOPPERS AUTOMATIC SAVINGS WITHOUT HAVING TO
 CLIP COUPONS -- 'THE SAFEWAY SAVINGS CLUB,' STARTING JAN. 8
 LANDOVER, Md., Jan. 3 /PRNewswire/ -- Safeway Inc.'s (NYSE: SWY) Eastern Division announced the expansion of the "Safeway Savings Club" program to all stores in the division. On Jan. 8, the division will begin the roll-out of the Savings Club program to all stores throughout its operating area: all D.C. and Maryland stores on Jan. 8, all Northern Virginia stores on Jan. 22 and all Richmond area stores on Feb. 5. The Safeway Savings Club is a unique way for area shoppers to save time and money by receiving big savings without having to clip coupons.
 The Safeway Savings Club allows member shoppers to receive an automatic discount on over 50 selected items each week, with savings up to 10-20 percent. Safeway Savings Club members will also receive monthly mailings of free items and special offers and be automatically eligible for monthly grocery sweepstakes.
 Safeway courtesy card customers will automatically qualify as a member of the Savings Club simply by filling out a short application form available in-store. Consumers who don't have a Safeway check- cashing card can visit the local store and fill out a courtesy card application. They'll receive a temporary scan card so they can receive instant Savings Club benefits.
 "This program represents yet another step in our commitment to saving our shoppers time and money," said Bill McDown, senior vice president of Safeway's Eastern Division. "Our Safeway Savings Club allows busy customers to get coupon savings without the cutting, storing and sorting required with paper coupons." McDown noted that the electronic couponing in no way affects the acceptance of "good old fashioned paper coupons." Safeway Savings Club members presenting paper coupons are eligible for the paper coupon discounts as well as the electronic discounts.
 "We invite area shoppers to take advantage of this new and exciting program by shopping often and saving at Safeway," said McDown.
 -0- 1/3/92
 /CONTACT: Lawrence Johnson of Safeway, 301-386-6800/
 (SWY) CO: Safeway Stores Inc. ST: Maryland IN: REA SU: PDT


MH-DC -- DC007 -- 6533 01/03/92 14:35 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 3, 1992
Words:360
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