Printer Friendly

SAFEWAY AND ITS AD AGENCY TO BE HONORED AT NATIONAL EASTER SEAL SOCIETY AWARD CEREMONY

 SAFEWAY AND ITS AD AGENCY TO BE HONORED
 AT NATIONAL EASTER SEAL SOCIETY AWARD CEREMONY
 OAKLAND, Calif., Sept. 22 /PRNewswire/ -- Safeway Inc. (NYSE: SWY) and its advertising agency, McCann-Erickson, will be honored this Tuesday, Sept. 22, at a National Easter Seal Society award ceremony in New York City.
 The companies will be given EDI (Equality, Dignity and Independence) Awards for their portrayal of people with disabilities in Safeway's television commercials. Safeway's current television spots show several people with disabilities in a variety of different settings exhibiting maximum independence.
 "We are very proud of this award," said Peter Magowan, chairman, president and chief executive officer of Safeway. "We serve and employ people with disabilities. It is only logical that they be featured in our new ad campaign."
 The EDI Awards are named to reflect the National Easter Seal Society's mission -- enhancing the independence of people with disabilities -- and its advocacy for coverage in the media that accurately reflects the issues affecting more than 43 million Americans with disabilities.
 Safeway has been a National Easter Seal Society sponsor since 1985. Since then, it has raised more than $24 million for Easter Seals.
 -0- 9/22/92
 /CONTACT: Brian Dowling of Safeway, 510-891-3267/
 (SWY) CO: Safeway Inc.; McCann-Erickson ST: California IN: ADV SU:


TM-MC -- SF005 -- 2189 09/22/92 12:26 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 22, 1992
Words:219
Previous Article:USOC, COCA-COLA USA ANNOUNCE CANDIDATES FOR U.S. OLYMPIC HALL OF FAME
Next Article:NAIC APPROVES FITCH RECOVERY INDICATOR FOR BANKRUPT SECURITIES -- FITCH FINANCIAL WIRE --
Topics:


Related Articles
SAFEWAY REACHES INTO LOCAL COMMUNITIES, GIVING NEARLY $6 MILLION IN DONATIONS DURING 1991; EMPOWERING OTHERS TO HELP THEMSELVES
SAFEWAY EMPLOYEES SET EASTER SEAL RECORD
SAFEWAY HOLDS ANNUAL FUND RAISER FOR EASTER SEALS
SAFEWAY EXECUTIVE ROBERT E. BRADFORDELECTED NATIONAL EASTER SEAL SOCIETY CHAIRMAN
SAFEWAY TO HOLD SKI RACE TO BENEFIT EASTER SEALS
SAFEWAY EMPLOYEES RAISE $6.7 MILLION FOR EASTER SEALS
SAFEWAY TO HOLD SKI RACE TO BENEFIT EASTER SEALS!!
SAFEWAY: SANTA DOLLARS - IT'S LEGAL
Henry Michon Awarded Easter Seals National Corporate Philanthropist of the Year; Bay Area Resident and Safeway Executive Applauded by National...
Safeway Wins 2004 Philanthropy Award From Maryland Chamber and BBJ.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters