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SAAB DEALER SATISFACTION LEADS ALL EUROPEAN MAKES ACCORDING TO 1992 J.D. POWER DEALER ATTITUDE SURVEY

 NORCROSS, Ga., Jan. 13 /PRNewswire/ -- The following was released today by SAAB Cars USA, Inc.:
 What's in a brand name? When the name is Saab, satisfaction surely comes to mind, as proven by the Swedish automaker's impressive ranking in the 1992 J.D. Power Dealer Attitude Survey. Saab outscored and led all Europeans -- including Mercedes-Benz, BMW, Volvo and Audi -- in the Dealer Satisfaction Index (DSI), and ranked sixth overall among 37 manufacturers indexed.
 Saab dealer satisfaction levels also exceeded the norm, culminating in a 107-point rating compared to the industry average of 99 points. Dealers expressed their satisfaction with a variety of business categories, including perceived financial investment excellence, current and future profitability, manufacturer-dealer relationship, gross profit per vehicle, service and sales support and vehicle supply.
 Jan Jonsson, vice president, sales and operations, Saab Cars USA, Inc., commended dealers for reaffirming Saab's product strength and appeal. "A proactive relationship with our U.S. dealer body has always been one of our highest priorities," he stressed, "because a high level of dealer satisfaction ultimately creates an even higher level of customer satisfaction -- a non-negotiable objective in our tremendously competitive market segment."
 Saab Cars, USA, Inc. launched several major dealer profitability programs in 1992, including the industry-first Warranty Repair Parts Reimbursement program, which bases dealer reimbursement on retail cost, not dealer net price.
 "Today's economic realities continue to offer excellent opportunities for our dealer partners," emphasized Jonsson. "As indicated by Saab's superb DSI score, our dealers agree."
 Saab 9000 and 900 models are sold and supported by 305 franchised dealers throughout the United States.
 -0- 1/13/93
 /CONTACT: Steven Rossi or Elke Martin of Saab Cars USA, Inc., 404-279-6360/


CO: Saab Cars USA, Inc. ST: Georgia IN: AUT SU:

RA-BR -- AT013 -- 4577 01/13/93 16:43 EST
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Date:Jan 13, 1993
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