Ryan Group acquires Customer Loyalty Institute.DETROIT--(BUSINESS WIRE)--Oct. 9, 1995--Marketing and Training Resources Inc. (MTR MTR Motor MTR Meter MTR Mass Transit Railway MTR Mountaintop Removal (coal mining method) MTR Mid-Term Review MTR Mortar MTR Museum of Television and Radio MTR Magnetization Transfer Ratio ), a division of the Ryan Group, today announced the acquisition of Customer Loyalty Institute, based in Ann Arbor Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich. Founded by David L. Stum, Ph.D., and Robert W. Bauer, the institute is a research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a dedicated to the study of customer loyalty. The institute provides services for clients from many fields, including the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . Frederick H. Schaden, president and chief executive officer of MTR, commented, "The Institute will play a major role in MTR's overall strategy to broaden and expand the consulting services we provide to automotive clients. The Institute offers a unique understanding of one of the most important drivers of business results: customer loyalty." "The Institute determines the factors that inspire or inhibit customer loyalty and will assist our clients in identifying the processes that should be changed in order to maximize customer loyalty. Other Ryan/MTR units will provide the necessary training and development to help clients implement these changes. It's a great fit," said Schaden. Evidence gathered by the institute clearly demonstrates that "satisfied" customers are not necessarily "loyal" customers. Stum defines customer loyalty in terms of measurable customer behavior, specifically: repeat purchases, increased volume of purchases, purchases across all product and service lines, and resistance to competitive offers. Prior to founding the institute, Stum served as Corporate Director of Organization Development at Unisys Corp. in Detroit. He headed Organization Development Services at Sandy Corp., in Troy, Mich., and the Masters In Management Degree program at Walsh Business School. Stum is an adjunct professor at several Michigan Universities. Ryan Group is a subsidiary of Aon Corp., a Chicago-based holding company that owns commercial brokerage, consulting, and insurance underwriting subsidiaries. Aon Corp. (AOC AOC, n an acronym for the Aromatherapy Organizations Council. ) common shares trade on the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, and London Stock Exchanges London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. . CONTACT: Trish Olmstead, 810/352-7986 |
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