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RxCentric and Zestica Announce Creation of Trans-Atlantic Online Pharmaceutical Online Detailing Alliance.



Business Editors

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and STOCKHOLM, Sweden--(BUSINESS WIRE)--Sept. 16, 2002

RxCentric Inc., a New York based leading provider of technology enabled sales and marketing solutions for the life sciences industry and Zestica KB, a leading provider of online sales and marketing solutions and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 for the life sciences industry in Europe, today announced the creation of a pioneering trans-Atlantic alliance that will expand their respective markets and enhance the online detailing services they offer to the industry.

Under the terms of the alliance, RxCentric and Zestica will collaborate on selected pharmaceutical and biotechnology online detailing projects in the U.S. and Europe through an integrated offering that leverages each company's core capabilities. The parties will also cross-market their products and services in the other's local markets and will share offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Europe.

The joint offering will consist of RxCentric's comprehensive online pharmaceutical marketing products, including online detailing, CME CME

See: Chicago Mercantile Exchange


CME

See Chicago Mercantile Exchange (CME).
, sampling and market research technologies and Zestica's strategic analytical tools, project management capabilities and established know-how in the areas of physician segmentation, marketing and program execution. The joint RxCentric and Zestica offering provides a comprehensive online solution enabling pharmaceutical firms to reach physicians and their patients with product specific information across two continents.

"RxCentric is pleased and excited to be partnering with Zestica, one of the only European companies It may never be fully completed or, depending on its its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome.

This is a list of companies from the countries in the European Union.
 with a proven record of success in designing, building and executing online detailing programs across multiple countries in Europe," said Richard Findlay, RxCentric's President and Chief Executive Officer. "This alliance will allow both companies to leverage their respective competitive advantages to win and execute online marketing business on a multi-national scale," Findlay continued.

Carl Ola Engelmarc, President and Chief Executive Officer of Zestica added, "We partnered with RxCentric because they helped pioneer online detailing in the United States and have proven their ability to execute projects based on their numerous program successes in the United States. The RxCentric and Zestica complementary offering will create significant added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 for our existing and prospective clients in Europe wanting to develop and execute on-line sales and marketing programs."

About RxCentric

RxCentric Inc. (www.rxcentric.com) is the pioneer of technology-enabled sales and marketing solutions for the life sciences industry providing customized and targeted online product marketing capability that extends the reach and frequency of existing offline marketing and sales activities. RxCentric's promotional and educational services include online detailing and sampling, online continuing medical education continuing medical education See CME.  (CME) programs, as well as market research and sales representative support. RxCentric provides life sciences companies unprecedented access to a nationally representative population of prescribing physicians through its physician-only Doctors Net Access (DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
) medical information platform and through partnerships which give it access to nearly a half million physicians in the United States. RxCentric Inc. is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with locations in New York, Morristown NJ, and Philadelphia. Its clients include six of the ten largest pharmaceutical companies in the world, ranked by revenue.

About Zestica

Zestica (www.zestica.com) is a consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 with market leading competence within business development and digital marketing communication. Zestica designs, packages and implements turn key digital solutions for the life sciences industry. As a result, life sciences companies can increase thier revenues; secure return on investment and streamline market communication. Zestica's core competence Core competence

Primary area of expertise. Narrowly defined fields or tasks at which a company or business excels. Primary areas of specialty.
 lies within areas such as business consulting, project management and information and system architecture, with services such as business analysis, business modelling and change management. Zestica is headquartered in Gothenburg and Stockholm Sweden, with affiliates in France, Spain, Italy, United Kingdom and Germany. Zestica is part of the A-Com-group (ticker ticker

An automated quotation system on which security transactions are reported after they occur on an exchange floor. Even though the newer systems are electronic and no longer actually tick, the name of the old mechanical device has stuck.
 A-Com, traded on the O-list of the Stockholm Exchange), whose business concept is to increase the customer's ability to generate revenue by combining expertise in market communications, the Internet and business development. A-Com consists of more than 50 part-owned companies with more than 650 employees, including associated companies associated company associate nPartnerfirma f

associated company nsocietà collegata 
.

--30--ds/ny* csm

    CONTACT: RxCentric, New York
             Matthew Meyer, 212/629-7711, ext. 202
             or
             Zestica, Stockholm
             Austin Wilson, +46 733 11 96 32

    KEYWORD: NEW YORK
    INDUSTRY KEYWORD: MEDICAL MARKETING AGREEMENTS
    SOURCE: RxCentric

COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 16, 2002
Words:677
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