RxCentric To Provide Medscape Member Physicians Access to Its Online Detailing Programs.

Business/Health Editors

NEW YORK--(BW HealthWire)--June 12, 2001

Partnership Gives Pharmaceutical Companies Broader Physician Access For Online Marketing Campaigns

RxCentric Inc. (www.RxCentric.com), a leading physician relationship management platform providing the pharmaceutical industry with Internet based online marketing solutions, and Medscape Inc. (Nasdaq: MDLI), a leading provider of digital health records and online health information, announced today a partnership that will provide Medscape's 575,000 members registered as physicians with the ability to participate in online promotional programs provided by RxCentric.

The relationship will allow RxCentric to expand its reach of online pharmaceutical-sponsored marketing programs, specifically online detailing and sampling, to selected Medscape healthcare professionals who wish to participate.

"Working with RxCentric brings another valuable service to Medscape's broad audience of physicians," said Arthur Leibowitz, M.D., Medscape's EVP of Digital Health Strategy and Business Development. "The market reach of our subscriber base of practicing physicians from multiple specialties, together with RxCentric's established presence in pharmaceutical e-detailing, will deliver state-of-the-art online programs to Medscape's physician members."

RxCentric has accelerated the formation of relationships with leading pharmaceutical companies, healthcare partners and providers, and has formed alliances with healthcare content providers and medical information and specialty sites. In just the past four months, RxCentric announced strategic alliances and partnerships with such organizations as MedManage Systems, The Health Exchange, Healinx Corporation, Nursing Hands, Inc., and Screaming Media. RxCentric has also amassed a physician audience of its own, which combined with Medscape's physician members, provides a sample panel of the population of prescribing physicians, enhancing RxCentric's ability to execute online pharmaceutical marketing campaigns within its physician networks.

"We are honored to partner with Medscape as they have a tremendous reputation for providing physicians with independent, sophisticated medical information. This relationship further enhances our goal of providing physicians with rapid access to relevant pharmaceutical marketing information and thus helps physicians stay up-to-date so that they may deliver the best patient care possible," said Richard Findlay, RxCentric's President and Chief Executive Officer.

About RxCentric

RxCentric Inc. (www.rxcentric.com) is a leading Internet Marketing Solutions Provider for the pharmaceutical industry providing customized and targeted online product marketing capability that extends the reach and frequency of existing offline marketing and sales activities. RxCentric's promotional and educational services include online detailing and sampling, online continuing medical education (CME) programs, as well as market research and sales representative support. RxCentric provides pharmaceutical partners unprecedented access to a nationally representative population of more than 26,000 prescribing physicians through its free, physician-only ISP service called Doctors Net Access (DNA) The DNA service consists of seven medical specialty channels: Allergy, Cardiology, Neurology, Oncology/Hematology, Primary Care, Pulmonary Medicine and Urology. RxCentric Inc. is a privately held company with locations in New York, Morristown NJ, Philadelphia, Chicago and San Diego.

About Medscape

Medscape(R) (NASDAQ: MDLI - news) is a leading provider of digital health records and online medical information. The Company delivers patient-centered, clinical healthcare data and medical information to healthcare professionals and consumers wherever that information is needed. The core of Medscape's product portfolio is the industry-leading Digital Health Record (DHR). DHR applications and services are an integral part of the practice of medicine and are used every day by physicians and consumers across the country.

Medscape's DHR enables physicians to access patient information, share data with existing systems, communicate among practice members and capture and store quantifiable data for patient-by-patient or population-based studies. The DHR also enables practice sites to interact with their patients electronically to answer questions, schedule appointments and address personal health concerns, while offering consumers private access to their medical records and related disease management information and services. More than 19 million patients now have digital records hosted on Medscape systems. Medscape is also the leading source of peer-reviewed medical information and continuing medical education on the Web. Approximately 3.4 million members, including 575,000 registered as physicians and more than 1.65 million registered as allied health professionals, use Medscape.com for immediate access to research, recent developments and information to guide their practices and support patient care. Consumers too have come to rely on CBSHealthWatch by Medscape for health information that comes from the same source their physicians use.

The integration of Medscape's authoritative Web sites with the breadth of its clinical applications and products, strengthen the physician-patient relationship at --and beyond--each encounter, resulting in a positive impact on healthcare costs, efficiencies, safety and outcomes. The merger of MedicaLogic, Inc. and Medscape, Inc., and MedicaLogic, Inc.'s acquisition of Total eMed, Inc., a privately held company, in May 2000 formed MedicaLogic/Medscape, Inc., d/b/a Medscape. The company employs approximately 1,000 people and is headquartered in Hillsboro, Oregon.

Medscape, MedicaLogic, and Logician are registered trademarks of MedicaLogic/Medscape, Inc. in the United States. Other product and brand names are trademarks of their respective owners.