RxCentric Becomes First Company to Partner with iPhysicianNet's Newly Launched `Virtual Detailing Market Place'.Business/Health Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--April 24, 2003 RxCentric Inc. (www.rxcentric.com), a leading Internet marketing See Internet advertising. solutions provider to the pharmaceutical industry, and iPhysician Net Inc. (www.iPhysicianNet.com), the innovator in providing live, face-to-face video detailing using a network of videoconferencing equipped personal computers, announced today they have entered into an agreement that will enable RxCentric to promote its online detail programs in the "Virtual Detailing Market Place" that iPhysicianNet is creating for the physicians in its network. iPhysicianNet created the e-detailing space and currently provides live, face-to-face interactive video detailing to more than 7,000 high-prescribing primary care physicians nationally. Under the terms of the agreement, iPhysicianNet will actively promote online, web-based "virtual detailing" programs produced by RxCentric to eligible physicians in its network through iPhysicianNet's "Virtual Detailing Market Place." The partnership will enhance RxCentric's ability to more quickly reach physicians with its online detail programs. These programs are short, interactive presentations of drug information and often allow physicians to order drug samples and request medical journal reprints. The partnership also will benefit iPhysicianNet network physicians because they will be able to participate in both live, face-to-face video details through the IPNI IPNI International Plant Names Index videoconferencing system and RxCentric virtual details, which are Internet-based and viewable 24 hours a day. Richard Findlay, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RxCentric Inc. commented, "The iPhysicianNet partnership is a natural and mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" alliance between two leaders in the online pharmaceutical marketing sector and represents a convergence of two innovative technologies." "iPhysicianNet's impressive and growing network of physicians will now be able to access pharmaceutical marketing information both through their live, face-to-face videoconferencing system as well as from RxCentric's portfolio of Internet-based details. This will provide network physicians with greater flexibility in the messages they view." Peter Moriarty, Chairman and CEO of iPhysicianNet added, "The launch of our `Virtual Detailing Marketplace' allows RxCentric, and others in the virtual detailing area to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the network of very valuable physicians that iPhysicianNet has secured. As the first virtual detailing company to take advantage of this new offering, RxCentric has shown that it has both the vision and knowledge to effectively and more efficiently leverage the Internet for the betterment of the healthcare industry." About RxCentric RxCentric Inc. (www.rxcentric.com) is the pioneer of technology-enabled sales and marketing solutions for the life sciences industry providing customized and targeted online product marketing capability that extends the reach and frequency of existing offline marketing and sales activities. RxCentric works with life sciences clients in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe, and has an international joint venture with Zestica, a Europe-based life sciences consulting firm. RxCentric Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with locations in New York, Philadelphia and Wilmington, Delaware. About iPhysicianNet The iPhysicianNet system utilizes a network of video conferencing equipped personal computers operating through high-speed telecommunications lines. The network provides physicians with access to live interactions with pharmaceutical companies, the Internet, e-mail, medical news and references, and continuing medical education continuing medical education See CME. resources. Formed in 1996, the company is headquartered in Scottsdale, Arizona, with an east coast office in Princeton, New Jersey
Princeton, New Jersey is located in Mercer County, New Jersey, United States. Princeton University has been sited in the town since 1756. . |
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