Russian Standard Bank Reports Positive Results with Teradata in First Phase of Customer Management Implementation; Realizing Significant Improvements in Target Marketing, Return on Technology Investment.DAYTON, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. -- Teradata, a division of NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange :NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), today announced that Russian Standard Russian Standard, Russkiy Standart or Russky Standart is a brand of vodka owned by entrepreneur Rustam Tariko's Roust Group. Introduced to the market in 1998, Russian Standard vodka contains 40% alcohol by volume (ABV) and is available in sequentially more expensive Bank (RSB RSB Royal Society for the Blind (Adelaide, South Australia) RSB Replica-Symmetry Breaking RSB Riverside School Board (Montreal, Quebec, Canada) RSB Robbie Seay Band RSB Rear Sway Bar ), the country's top retail lending private bank, is reporting significant and positive results after its first-phase implementation of Teradata Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution running on a Teradata(R) Warehouse. RSB holds one of the largest in-house consumer databases in Russia and is leveraging the power and performance of Teradata-enabled enterprise customer intelligence to better analyze, understand and serve its 14 million customers. "We selected and implemented Teradata based on the vendor's expertise in data management, proven references, and solutions specific to retail banking and consumer finance," said George Gorshkov, senior vice president and head of marketing for RSB. "We have experienced positive performance and results from our Teradata environment pertaining to insights around customer value and segmentation. Moreover, we expect to continue to improve our target marketing with reduced costs in customer acquisition, reduced customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. , and better customer value management." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. RSB, implementation of a clearly-focused business strategy, high-quality bank products and information technologies have enabled the bank to create a new consumer lending Consumer lending or consumer loans refers to any type of loan product that is not a mortgage; such as a car, boat, manufactured home, home equity loan, home equity line of credit, signature loan, signature line of credit, recreational vehicle, or Certificate of Deposit loans. market in Russia. RSB has positioned itself as the leading independent bank in the nascent Russian consumer finance market, with the largest consumer loan portfolio among Russian banks, apart from state-owned Sberbank. With a two-year head start over the competition, RSB has already established strong partnerships with Russia's leading retail chains and become a trusted and recognized brand in consumer credit. "We are pleased that Russian Standard Bank, the leading private consumer lender in its nation, has selected Teradata to extend its leadership and success in enterprise intelligence for customer management," said Hermann Wimmer, vice president of Teradata for Europe, Middle East and Africa. "RSB is a dynamic and innovative bank which will continue to benefit from the power and performance of Teradata as they extend their implementation into the next phase." Gorshkov was a key presenter at the Teradata Universe event in Madrid in early April. His session focused on profiling the bank, its strategy, its Teradata platform and software tools - and its success in 2005, with anticipated success throughout 2006. According to a recent IDC study reported in CRM Today, March 26, 2006, spending on information technology is growing rapidly in Russia's banking sector. About Russian Standard Bank Russian Standard Bank (RSB) is a dynamically developing, independent and reliable financial institution offering world-class services targeting a broad customer base. RSB is one of the leading consumer finance banks in Russia This is a list of banks in Russia. № Reg. No Bank name
About Teradata Division Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability. About NCR Corporation NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata(R) data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology(TM) that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,400 people worldwide. NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. |
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