Russell Simmons debuts new clothing line.Russell Simmons Russell Simmons (born October 4 ,1957 in Queens, New York), is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, founder of another label, Russell Simmons Music Group, and creator of the clothing fashion line Phat Farm. is making another foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the clothing business. His new collections of men's and women's sportswear, called Def Jam University, will be made by Kellwood, a $2.2 billion manufacturer and marketer of clothing and accessories. The moderate-priced line will be featured in specialty and department stores. Simmons, pictured above, said he is aiming for the midtier market, where there it a tremendous void. Def Jam University, or DJU DJU Dansk Judo og Ju-Jitsu Union DJU Air Djibouti (ICAO code) , is a division of Phat Farm, the private company Simmons founded 11 years ago. Phat Farm sold $300 million in goods at Wholesale prices last year, including 15 licenses. Within the first two years, DJU is expected to have annual sales of $100 million, according to Simmons and Kellwood CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Hal J. Upbin. Plans are in the works for boys' and girls' lines in 2004. |
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