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Russell International Makes Changes in European Operations.


ATLANTA--(BUSINESS WIRE)--Dec. 16, 1999--

Russell Corporation Russell Corporation is a manufacturer of athletic shoes, apparel, and sports equipment founded by Benjanmin Russell in 1902. Russell markets its products under many brands and subsidiaries, including Russell Athletic, Spalding, Huffy, and Brooks.  (NYSE-RML) has announced that it will be moving its European headquarters to The Hague, The Hague, The (hāg), Du. 's Gravenhage or Den Haag, Fr. La Haye, city (1994 pop. 445,279), administrative and governmental seat of the Kingdom of the Netherlands, capital of South Holland prov., W Netherlands, on the North Sea.  Netherlands, as part of its overall restructuring efforts. The management, merchandising, marketing, sourcing and planning functions will be moving to The Netherlands during the first six months of 2000.

"We believe we can better service the European market from The Netherlands as opposed to our existing office in Livingston, Scotland," said Harry de Boer De Boer or de Boer can refer to:

In football:
  • Frank de Boer, Dutch football defender
  • Ronald de Boer, Dutch football midfielder
In other fields:
  • Brent De Boer, drummer and backup vocalist with The Dandy Warhols
, chief executive officer of Russell International. "With the announced closing of our manufacturing operations in Scotland and other changes we are making in our European operations, it is an opportune time to make this move."

Russell Europe announced in October that it would close its manufacturing facilities in Livingston and Bo'ness, Scotland, by the end of 2000 in an effort to become more competitive against other global companies now serving the United Kingdom and the Continent. The closings will eliminate approximately 300 jobs. Russell will also reorganize its European sales territories into geographical areas to provide more customized service to each area.

"All the changes we will be making over the next several months are designed to put Russell at the forefront of European athletic and activewear apparel markets," De Boer added. "We will also be in a position to offer improved products and better customer service through this restructuring."

Russell Corporation is an international apparel company specializing in activewear, casualwear ca·su·al·wear  
n.
Attire for wear on casual occasions: wore casualwear to the outdoor reception. 
 and athletic uniforms. Its major brands include Russell Athletic, Jerzees and Cross Creek. The Company's common stock is listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol RML RML right middle lobe (of lungs). .
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 16, 1999
Words:267
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