Rush Equipment Center Hosts October ``Deere-Fest"; Two-Week Event Celebrating Dealership Opening Ends with ``Backhoe Rodeo" Contest.Business Editors DETROIT--(BUSINESS WIRE)--Oct. 10, 2002 Rush Enterprises Inc. (Nasdaq:RUSHA)(Nasdaq:RUSHB) kicks off its two-week October "Deere-Fest" by cutting a ribbon to mark the grand opening of its newest construction equipment dealership, located in Troy, a suburban area north of Detroit. Each business day from Oct. 10 through Oct. 23, the company will host open house events at the Rush Equipment Center, 2045 Austin Drive. Lunch will be served to customers, vendors and guests and door prizes will be awarded. On Oct. 24, the company will host a daylong event that will include a Backhoe Rodeo rodeo (rō`dēō, rōdā`ō), public exhibition of the skill of cowboys in various activities. Events include riding broncos, riding steers, "bulldogging" steers, roping and tying steers and calves, the use of the lasso, and , where experienced equipment operators from different companies will compete for prizes by using a backhoe to manipulate objects like eggs and basketballs with precision and dexterity. "Covering 25,000 square feet, the Rush Equipment Center in Troy is our second-largest facility in Michigan, and includes a 17,000-square-foot indoor shop area that will allow us to meet the expectations of our customers for fast and reliable service," said Tim Ham, inventory and marketing manager for Rush Enterprises. "Also, we anticipate a lively competition among several of our customers in our Backhoe Rodeo to see who has the skills to be named champion backhoe operator on October 24." The Troy dealership replaces a smaller, 15,000-square-foot facility in Sterling Heights Sterling Heights, city (1990 pop. 117,810), Macomb co., SE Mich., on the Clinton River; platted 1835 as Jefferson Township, renamed 1838, inc. 1968. Largely rural until the mid-20th cent., the city grew as a suburb of Detroit, 19 mi (31 km) to the northeast. , east of Detroit, which was closed in June. Rush Enterprises also operates three other Michigan construction equipment dealerships in Grand Rapids Grand Rapids, city (1990 pop. 189,126), seat of Kent co., SW central Mich., on the Grand River; inc. 1850. The second largest city in the state, it is a distribution, wholesale, and industrial center for an area that yields fruit, dairy products, farm produce, , Travers City and Ellsworth, offering new and used equipment sales, service and parts, primarily for John Deere heavy construction equipment. About Rush Enterprises Inc. Rush Enterprises operates the largest network of Peterbilt heavy-duty truck dealerships in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and John Deere construction equipment dealerships in Texas and Michigan. Its current operations include a network of dealerships located in Texas, California, Oklahoma, Louisiana, Colorado, Arizona, New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). and Michigan. These dealerships provide an integrated, one-stop source for the retail sale of new and used heavy-duty trucks and construction equipment; aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. parts, service and body shop facilities; and a wide array of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , including the financing of truck and equipment sales, insurance products and leasing and rentals. The company also operates retail farm and ranch superstores that serve the greater San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , Houston and Dallas/Forth Worth, Texas, areas. Note to editors: Photos from the October "Deere-Fest" ribbon-cutting ceremony will be available Oct. 14. Photos from the Backhoe Rodeo will be available Oct. 28. |
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