Printer Friendly
The Free Library
7,774,290 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Rural lifestyle study unveiled.


At the 2005 convention, NAFB NAFB National Association of Farm Broadcasters (now National Association of Farm Broadcasting)
NAFB National Association of Farm Broadcasting (formerly National Association of Farm Broadcasters; Platte City, Missouri) 
 unveiled the results of the first wave of the Rural Lifestyle Research Project that was commissioned with Ag Media Research. Now the second (and more comprehensive) wave of this research is complete. Shortly after the conclusion of Trade Talk on Thursday its results will be presented.

More than 2,000 telephone interviews were conducted in 48 states for this research. It is believed to be the first and most comprehensive national research study available on the rural lifestyle segment in the country. Approximately 63 million U.S. residents are reported by the government to be in rural communities, and perhaps 4 million to 20 million of those could be considered "rural lifestyle" property owners with little or no farm income.

The research focuses on defining demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , category buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
, and their broadcast information interests. The study, among other useful data, identifies:

* Marketing hot buttons to reach and serve a diverse marketplace with sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
 disposable income disposable income

Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also
.

* Key information needs and interests, and under-served opportunities for products and/or key services that serve the rural lifestyle.

* The "equity" in property owner ship longevity longevity (lŏnjĕv`ĭtē), term denoting the length or duration of the life of an animal or plant, often used to indicate an unusually long life.  and income, of rural lifestyle residents.

Since the 2005 research was completed, NAFB has begun focusing on how members are developing programming for this segment and what NAFB can do to support this and add value for its membership.

A recent survey of users of the NAFB News Service indicates that three of four farm broadcasters are currently airing at least some programming aimed at the rural lifestyle audience. The survey represented close to 30% of total NAFB Broadcast Council membership.

It is a must-attend event at the NAFB Convention!
COPYRIGHT 2006 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Agri Marketing
Article Type:Brief article
Geographic Code:1USA
Date:Oct 1, 2006
Words:276
Previous Article:New educational programming.(educational programming for attendees)(Food and Agriculture Policy Research Institute)(Brief article)
Next Article:Three prominent broadcasters celebrate golden anniversaries!(National Association of Farm Broadcasting, Roddy Peeples, Orion Samuelson and Evan Slack)
Topics:



Related Articles
Defining the rural lifestyle group: research study sheds light on a promising market segment.(Market Research)
Country living enthusiasts: active, connected consumers.(rural lifestyle markets)
Capturing a piece of the rural lifestyle pie.(rural lifestyle markets)
Getting inside the rural enthusiast's home.(rural lifestyle markets)
Rural lifestylers surveyed for communication trends.
Lifestyle marketing organixation.(FARM BROADCASTING UPDATE)(Rural Lifestyle Marketing, LLC)
Updates from the media.(FOCUS ON: THE RURAL LIFESTYLE MARKET)(Rural Life magazine)(Living the Country Life.)(The Progressive Farmer)
New rural lifestyle study.(FYI NEWS & NOTES)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles